Back to jobs
New

Junior Copywriter-Bilingual

San Francisco, California, United States

Who We Are

GTB is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

About WPP

GTB is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

WHO IS GTB?

A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to inspire people to take action. GTB has 52 global offices and operates across six continents.

THE OPPORTUNITY

Associate Copywriter – Spanish/English – San Francisco Bay Area based

Could this be you?

This Jr. Bilingual Copywriter will help create Spanish/English language communications across all key media/marketing touchpoints to deliver The Client’s message in order to grow & increase Ford customer shopping/Ford dealer showroom traffic in the most persuasive manner possible.

This Jr. Bilingual Copywriter writer must be cognizant of words, cultural nuances, phrases, and implied meanings that may or may not be literally translatable, while providing viable communication solutions.

Innovative ideation and concepts, by this Jr. Bilingual Copywriter will be adapted into finished assets for all key marketing touch points: Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material. This work will be managed under the direct supervision of a CD/ACD and will work as part of an agency team to achieve client objectives.

This Jr. Bilingual Copywriter will have all the latest, industry-leading resources available, including the use of the most current data & technology to not only pinpoint in-market shoppers more efficiently, but to leverage deeper consumer insights to personalize the messaging and “convert” target to intended action.

In this role you will...

  • Take creative direction and turn work around quickly to meet deadlines, which may require overtime.
  • Work as a team with art director in ‘remote’, ‘in office’ and ‘at studio’ capacity with possible travel.
  • Primary assignments include, but not limited to, automotive retail marketing for regional Ford Dealer Advertising groups, National retail automotive product & event campaigns.
  • Presents creative, validates, and explains cultural nuances in both English and Spanish.
  • Ensures all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.
  • Works closely with Account & Production personnel as a team member on assigned accounts.
  • Maintains consistently high standards of Spanish/English Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.
  • Helps develop ideas based on input from the CD, ACD, client, Account, research & data.
  • Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.
  • Meets copy deadlines or secures advance approval if additional time is needed.

You have...

  • 1-3 years’ experience as a full-time copywriter in a full-service advertising agency.
  • A bilingual/multicultural portfolio is required for consideration.
  • Outstanding command of English and Spanish languages with solid writing and grammar skills.
  • Bonus experience with multicultural advertising and focus audiences.
  • Bonus experience across disciplines (Digital/Social, Interactive, TV, Print & direct marketing, etc.)
  • Strong writing and word processing abilities across all advertising disciplines including digital & social media.
  • Strong knowledge of branding and conceptual development.
  • Ability to talk about the ad work and its cultural nuances, both internally and externally.
  • Ability to present and discuss conceptual and tangible ideas, both internally and externally.
  • Ability to listen and understand feedback.
  • Ability to inform and drive synergy across communication platforms.
  • Create and execute ideas in an efficient, organized way.
  • Capable of working on multiple projects simultaneously.
  • Ability to work under pressure and meet deadlines.
  • Bachelor’s degree or equivalent experience preferred.
  • Have physical and mental requirements to meet the above listed job responsibilities.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

_

$35,000 - $75,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (GTB) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in GTB’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.