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Sr. Growth Marketing Manager

New York City, New York

Meet GTV

Grocery TV is the leading in-store retail media platform. Over 120 retailers partner with Grocery TV to modernize their stores and drive incremental revenue, while upholding a high-quality shopper experience. Grocery TV handles the complexities of operating an in-store media network so retailers can focus on what they do best—serving their customers. Reaching 1 in 4 Americans across nearly 6,000 stores, Grocery TV connects brands with real shoppers where nearly 90% of purchases take place. For more information, visit www.grocerytv.com.

Here are the problems you’ll be solving

We’re looking for a Senior Growth Marketing Manager to help drive adoption of our in-store retail media platform among a defined set of high-priority grocery retailers and media agencies. This role is ideal for someone who thrives in a lean, high-ownership environment, is motivated by results over vanity metrics, and knows how to turn strategy into execution without losing sight of the bigger picture.

You won’t be chasing MQL volume—you’ll be designing smart, targeted marketing initiatives that help our Sales team open doors, accelerate conversations, and close deals with accounts that matter.

You'll work closely with our Head of Marketing, Senior Product Marketing Manager, RevOps team, and Sales teams to build and execute programs across email, events, sales enablement, and digital campaigns. You’ll also collaborate with our Senior Visual Designer and brand-side contractors (Copywriter & Events) to ensure every touchpoint reflects our brand.

Responsibilities

  • Own the marketing strategy for strategic account conversion, working hand-in-hand with Sales to align on account priorities, buying committees, and campaign timing.
  • Build and execute account-based marketing (ABM) campaigns across email, paid social (mostly LinkedIn), in-person activations, our website, and email sequences.
  • Lead the strategy and follow-up plan for retailer food shows, focusing on lead qualification, sales enablement, and conversion.
  • Collaborate with product marketing and brand to develop compelling messages, assets, and experiences that map to specific buyer pain points.
  • Work with contractors and vendors to execute high-quality deliverables on time (e.g., campaign assets, event booths, landing pages).
  • Track performance, iterate quickly, and communicate results back to Sales and leadership in a clear, focused way.
  • Operate as a project manager for cross-functional initiatives, proactively setting goals, looping in the right people, and managing deadlines.

 

Qualifications

  • 5+ years of marketing experience, ideally in retail, adtech, or media industries.
  • Proven success in ABM or strategic account marketing, especially with close Sales collaboration.
  • Strong experience with event follow-up workflows, email marketing, and sales enablement.
  • Excellent project management skills — you keep things moving, anticipate blockers, and strive to never drop the ball.
  • Curious, analytical, and always asking: “How can this be better?”
  • Comfortable in fast-moving, ambiguous environments with shifting priorities — you find clarity through action.
  • Comfortable writing campaign briefs, short copy, and email sequences (writing support is available, but we’re a lean team, so understanding how to write concise, clear copy is helpful).
  • A clear communicator who takes pride in doing great work, no matter how small the task.
  • Familiarity with CRM and marketing automation tools (we use Hubspot as our CRM).

Bonus points

  • Experience marketing to grocery retailers, brands, or media agencies.
  • Experience with LinkedIn campaign management or collaborating with freelancers to execute paid campaigns.

Compensation

As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:

  • IC 4: $138,000
  • IC 5: $151,000

In our initial conversation, we’ll discuss what level best aligns with your experience.

Interview Flow

1. Apply

Apply and look for a response from our team about the next steps.

2. Intro interview with people team

Our recruiter will give you a call to learn more about you and answer any questions you might have about our team or the role.

3. Technical Interview with hiring manager

This will be a high-level conversation with your future manager. You’ll meet with them to dive into the details of the position and your experience.

4. Technical interview with the hiring team

We’ll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.

5. Values interview with collaborative teams

Chat with two people who work collaboratively with your role to give us a clear idea of how you’ll work with others.

6. Leadership interview

Last but not least, you’ll meet with one of our co-founders to make sure your values and career goals align well with our team.

 

Benefits and Perks

Our environment prioritizes collaboration, respect, and partnership. One of the ways we show that to our team is through our benefits program.

  • We were #871 on Inc. 5000’s 2023 list of the fastest growing companies.
  • We were named Best Startups Places to work for in 2024 & 2025 by Built In for both Austin and New York
  • We were named Best Place for Working Parents in Austin in 2023 & 2024.
  • 100% paid medical, dental & vision benefits
  • Stock options
  • Generous time-off programs (including 16 weeks of parental leave)
  • Transparent with financials, salaries, promotions, and more
  • Flexible work schedule
  • Casual office attire
  • Daily in-office meal stipend
  • Twice a year summits

Ready to start?

To connect with our team, complete our quick application, and we’ll be in touch soon.

Feeling imposter syndrome? Reach out to us!

We're happy to help you better understand the role and what we're looking for.

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