Customer Marketing Manager - Lifecycle Programs

THE COMPANY

Guidewheel is on a mission to empower all the world’s factories to reach sustainable peak performance. Inspired by the simple, universal truth that every machine on the factory floor has a power cord, our plug-and-play FactoryOps platform makes the power of the cloud accessible to any factory. Guidewheel clips onto any machine to turn its real-time “heartbeat” into a connected, actively learning system that empowers teams to reduce lost production time, increase throughput, and perform better and better over time.

At Guidewheel we work with the factories that are the backbone of our economy, and you can have a real, on-the-ground impact right away. We have strong momentum and alignment around our mission, investor support, and a culture that values diversity, growth mindset, and results. And the tight link between our mission and our business model means that reaching more of the world’s 10 million factories accelerates our positive impact on the planet.

The Guidewheel team shares the following values:

• Integrity matters: We are honest, straightforward and sincere. With each other. With our investors. With our customers
• We (actually) care: About each other. About fighting climate change. About making a real impact
• We use data to make decisions: We possess the courage to accept “hard truths” and confront challenges head-on
• The power of growth mindset is real: We strive to be the best we can be; to achieve this we are committed to embracing change and expanding our capabilities

 

The Role

We are seeking a strategic, experienced, and data-driven Customer Marketing Manager to lead the transformation and execution of our customer programs. This role will focus on managing the post-sales experience for our hundreds of engaged customers to help them gain additional value from and learn how to best leverage Guidewheel. The ideal candidate will own key programs from ideation through ongoing execution, ensure alignment from internal teams, and adopt a growth mindset to consistently improve our offerings. 

 

Key Responsibilities:

• Become an expert in our customers, product, and the manufacturing industry: build strong relationships with our customers and develop value-driven and compelling enablement materials, external facing content, and presentations. 
• Build a customer lifecycle journey using experimentation and data: Work closely with Customer Success, Marketing, and Product to identify strategic opportunities to optimize lifecycle touchpoints and improve customer engagement from initial purchase throughout their lifecycle, driving greater effectiveness and engagement.
• Run our FactoryOps Champion program with operational excellence: Collaborate with Customer Success and other Marketing teams to re-envision and execute on this program that aims to educate, enable, and provide mentorship and community-building opportunities for our most engaged customer champions. 

Iterate and deliver world class newsletters and webinar content: Build the strategy for how to elevate our newsletter and webinar program to engage, educate, and connect with current customers. Develop scalable processes to effectively deliver this content as we scale and identify new programs to launch and maintain.  

• Amplify product launches with our customers: partner with the product marketing team to effectively enable and identify opportunities to expand our footprint within our current customer base.
• Stakeholder Communication: Liaise with internal departments and key stakeholders to align program goals with organizational objectives. Act as the key liaison between sales, marketing, and customer success to ensure alignment on programs and goals.
• Measure campaign and program effectiveness: Establish best-in-class reporting methods that deliver real-time insights and surface areas for improvement. Use this data to continuously optimize performance and enhance the effectiveness of lifecycle campaigns.

 

Growth Potential:
As the company scales, this role offers significant opportunities for growth. You will be pivotal in building the foundation for a best-in-class product and customer marketing team, with the potential to grow into a leadership role as the company grows.

 

What Does Success Look Like:

• Customer satisfaction and adoption: ensure programs drive value for our customers and help improve our NPS.  

Product adoption and expansion: pursue opportunities for customers to adopt more features and support sales in expansion opportunities. Extreme ownership and collaboration: requires someone to bring their A+ game every day, to want to solve tough challenges, to be unafraid getting into the weeds and experiment, and willing to move fast with high-quality results. 

Qualifications:

• 5+ years of experience in product, customer, or lifecycle marketing and/or digital customer programs (B2B SaaS experience preferred).
• History of successfully launching and owning end-to-end programs and strong project management skills. 
• Excellent written and verbal communication skills, with the ability to craft compelling, clear, and direct messaging.
• Excited to be in front of customers, understand their behaviors, motivators, drivers, and think strategically to build effective programs that resonate and drive impact. 
• Strong internal communication and relationship-building skills. Proven ability to work cross-functionally with stakeholders
• Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously, create clarity out of ambiguity, and creatively problem-solve. 
• Ability to work under pressure and handle last-minute changes with professionalism.
• Data-driven, with the ability to structure complex analysis and derive insight

 

WHO WE’RE NOT LOOKING FOR

• This role will require significant ownership and a strong drive to learn and grow while holding yourself and your teammates to high standards.
• You’ll need to be far more than just an employee who shows up—you should be ready to hit the ground running, test new approaches and do everything reasonable to find success for our customers.
• If you’re not ready for that today, this role is not for you.

 

WHAT'S IN IT FOR YOU?

• Grow with a team that believes developing talent is important, and is building that as a core strength of the company from day one.
• Be a leader in the organization, leading the way for future marketing hires and mentoring junior team members as they join.
• Have a direct impact on our customers and build and scale the inaugural programs that help us better engage with and delight our customers. 
• Work with a team of top performing and high achieving talent.

 

THE LOCATION

Anywhere! Guidewheel is a distributed team and our expectation is to remain 100% remote-first for the foreseeable future. For this role, you’ll be working with a team on North American time zones.

 

COMPENSATION

Salary: $130-150K
Equity: 0.01%-0.03%