Product Marketing Manager

GumGum is a contextual-first, global digital advertising platform that uses advanced AI  technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data. 

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Product Marketing Manager (PMM) role at GumGum is an exciting global opportunity for someone passionate about storytelling, strategic thinking, and driving commercial impact. As a PMM, you will collaborate closely with Sales, Client Services, Operations, Product, and Marketing to drive commercial success through data-driven analysis, competitive intelligence, and customer-centric storytelling. You’ll support go-to-market efforts across GumGum’s global product suite, ensuring successful launches through compelling messaging, strategic positioning, and best-in-class enablement. This role plays a critical part in shaping how we communicate our value to brands, agencies, publishers, and platforms around the world, while ensuring client insights influence both product development and go-to-market strategy. You’ll develop product messaging and marketing materials, equip sales teams with the tools and training they need to win, and contribute to product and industry training programs that empower internal teams and external partners alike.

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

What You'll Achieve

• Product Commercialization and Go-To-Market Execution
  • Build and execute go-to-market (GTM) plans for new products and enhancements
  • Influence the product roadmap by gathering customer insights and competitive intelligence
  • Define buyer personas, their pain points, and purchase criteria, ensuring alignment across product and sales teams
  • Collaborate with sales, product, marketing, and client services teams to analyze market feedback and competitive trends, ensuring GumGum remains ahead of the competition
• Messaging, positioning, and Sales Enablement 
  • Develop compelling messaging and positioning for products that translate into marketing materials such as one-sheets, decks, FAQs, and sales collateral
  • Partner with sales to create product-driven sales plays, internal product training, and enablement programs to help the team win more deals.
• Industry and Internal Training Programs
  • Develop and deliver product and industry training to client-facing teams and partners.
  • Create and maintain internal training materials to ensure consistent and accurate messaging.Industry and Internal Training Programs
  • Lead internal and external training sessions as new products and features are introduced
• Analyst and Media Support
  • Support media and analyst relations efforts, including speaker presentations, scripts, panel discussions, and ongoing analyst updates
• Market Research and Competitive Intelligence
  • Collect and analyze Voice of the Customer (VOC) insights in collaboration with client services and sales teams.Market Research and Competitive Intelligence
  • Monitor industry and competitive landscapes to refine product positioning and messaging.

Skills You'll Bring

• BA/BS degree required
• 2-3 years of experience in product marketing or equivalent experience, such as product management, content marketing, business development, sales planning, or customer success.
• Experience building and executing marketing and go-to-market plans and campaigns 
• Demonstrates an ability (or potential ability) to tell a compelling story with our products
• Digital Media Experience (worked at agency or DSP/SSP in past)

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated pay range for this role is from $93,000 to $112,000 annually.  The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.

Awards

• Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
• 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
• Ad Exchanger Programmatic Power Player 2022 and 2021
• CTO  Hero Award of OTT.X 2023
• Digiday Media Awards Europe finalist 2022 and 2021
• Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
• Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
• The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

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