VP, Sales

Austin, Texas, United States; Cleveland, Ohio, United States; Dallas, Texas, United States; Denver, Colorado, United States; Minneapolis, Minnesota, United States

GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers.

We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia.

Our principles guide our work every day and are as follows:

  • Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners.
  • Make it Happen: We have a bias for action and take ownership to deliver results.
  • Always Innovate: We push boundaries with creativity and technology.
  • Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive.

To be a part of The Mindset Company™ transforming advertising, please visit www.gumgum.com/careers.

The Vice President of Sales will be instrumental in spearheading GumGum's market-leading contextual advertising platform across outer markets West of the Mississippi. Reporting to the SVP of Sales, this pivotal role demands a seasoned sales executive with a proven track record of success in the online media landscape.

The VP of Sales will be responsible for leading and developing a high-performing sales team, fostering key relationships within the advertising community, and driving revenue growth through the successful adoption of GumGum's innovative solutions. This dynamic leadership position requires a deep understanding of the online media ecosystem, exceptional team management skills, and the ability to forge strategic partnerships that deliver tangible value to clients.

Note: This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office. We are only open to considering candidates in the Minneapolis, Texas, Denver and Ohio territories. This role will require extensive traveling (50%) across the outer markets West of the Mississippi.

What You'll Achieve

Outer Territories Sales Team Leadership

  • Cultivate High-Performance Teams: Foster a collaborative and results-oriented sales culture, ensuring team members are empowered to achieve exceptional results. Oversee GumGum’s Outer Territories and Indies Sales Team and team productivity, building a highly inclusive culture ensuring team members thrive and organizational outcomes are met.
  • Drive Talent Development: Recruit, onboard, and develop top sales talent, providing ongoing coaching and mentorship to enhance individual and team performance.
  • Set and Achieve Ambitious Goals: Translate sales strategies into actionable goals, implement performance management frameworks, and coach team members on account-based strategies to maximize revenue potential.
  • Promote a Positive Employee Experience: Create a supportive and engaging work environment where team members feel valued and motivated to excel.
  • Champion Best Practices: Continuously seek out and implement innovative sales methodologies and best practices to drive team productivity and efficiency.
  • Lead by Example: Exemplify GumGum's values and ethical leadership principles, inspiring trust and respect within the team.

Drive Revenue Growth for Outer Territories and Indies Agencies

  • Deliver on Revenue Targets: Achieve and exceed revenue targets for the Outer Region, consistently driving year-over-year growth through proactive sales initiatives.
  • Build Strategic Partnerships: Develop and nurture strong relationships with key brand and agency contacts and clients, gaining a deep understanding of their business needs and providing tailored GumGum solutions.
  • Generate New Business Opportunities: Identify and qualify sales opportunities from marketing leads, as well as through proactive prospecting and outreach.
  • Expand Existing Client Relationships: Upsell current clients on new and existing products, leveraging GumGum's expertise in In-image and In-video display advertising and additional suite of offerings.
  • Focus on Key Categories: Drive sales activation and relationship development within key Outer region key verticals 
  • Foster Client-Centricity: Gather and communicate valuable client insights to internal Product teams, ensuring GumGum's offerings continuously evolve to meet market demands.
  • Collaborate Cross-Functionally: Partner with Account Managers, Strategists, and other internal teams to ensure seamless client onboarding, campaign execution, and achievement of client objectives.
  • Lead Strategic Initiatives: Collaborate with the North American Leadership Team to develop, manage, and execute strategic sales initiatives that drive significant revenue growth and market expansion.

Skills You'll Bring

  • Bachelor's Degree in Media or Marketing/Advertising field
  • 10+ years of selling experience in digital advertising sales)
  • Experience managing a team to deliver a large book of business (15M+)
  • Demonstrated experience coaching team members to improve performance
  • Must have strong selling experience and track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region
  • Willingness to travel 50% of the time
  • Proficient in SalesForce (is comfortable logging meetings, calls, pulling reports, etc.)
  • PowerPoint, Excel and Word skills a must
  • Must possess superb written and verbal communication skills
  • Uses Seller Crowd and checks the trades for updates on accounts
  • Strong and strategic relationship building with clients
  • Attention to detail and organization in daily tasks
  • Quick at problem solving internally and externally while managing stakeholders through the process
  • Fundamental understanding of business drivers (P/L, Operating Statement, COGS, Revenue, etc.)
  • Applies analytical skills to interpret data and uses independent judgment and discretion in developing solutions to a variety of work problems

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness.The reasonable estimated total compensation range (base + commission) for this role is $440,000 - $480,000 OTE. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.

Awards

  • 2025 & 2026 Digiday Media Awards Europe Best Contextual Targeting Offering
  • 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist
  • 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform
  • 2025 Inc. B2B Power Partner
  • 2025 ExchangeWire The Wires Global Best Client Services team winner (GumGum UK)
  • 2025 and 2026 BuiltIn Best U.S. Midsize Companies to Work For

DEIB and EEO Statement

GumGum is proud to be an equal opportunity employer. We're committed to creating a workplace where people feel respected, supported, and able to do their best work. We believe different perspectives make us stronger and lead to better outcomes—for our teams, our partners, and our business. We strive to build an environment where individuals are treated fairly, opportunities are accessible, and everyone is held to a high standard of respect and accountability.

We're always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture.

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