Gusto Money Product Marketing

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

We're looking for a strategic, growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gusto Money – a new suite of cash flow products designed to help our customers gain more control over their revenue, expenses, and access to capital. Examples of this work that you’ll be deeply engaged in are getting SMBs paid (invoicing and accepting credit cards for payment), managing money out (bill payment, expense management), accessing working capital (various forms of lending), and storing hard earned money (banking services).  You’ll have the opportunity to shape strategy and make an incredible impact on a new business that will drive growth for Gusto and our customers.

Here’s what you’ll do day-to-day:

• Understand the market: Identify unmet/underserved customer needs and develop small business customer segmentation. Evaluate market trends and competitive landscape to define our durable moats and rights to win.
• Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging.
• Deliver Go-to-Market Strategies and Campaigns: Use insights on how to reach target customers across their journey to design go-to-market strategies that hit metrics across awareness, adoption, and engagement. Work closely with Product, Engineering, Data, and Design teams to deliver these campaigns by orchestrating them through a customer data platform and martech tools across in-app, web, email, and other communication channels.
• Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Take pride and ownership of revenue and customer growth. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis on a high growth, new business unit.

Here’s what we're looking for:

• 3-5 years experience of demonstrable success in leading product marketing with a focus on B2B products or verticals; experience within small business fintech products is highly preferred.
• Experience using customer insights and data to inform segmentation, messaging, champion/challenger experimentation, and other best-in-class real-world application of your craft. 
• Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
• Strategic thinking combined with a “roll up the sleeves” doer attitude

Our cash compensation amount for this role is between $121,000 - $130,000/year in Denver and between $121,000 - $157,000/year for New York/San Francisco. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. 

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.