Product Marketing Manager, Tax Credits

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

We’re looking for a strategic, growth-focused Product Marketing Manager to help us accelerate growth of our Tax Credits business by implementing and optimizing high-performance programs throughout a small business’s lifecycle with Gusto. If you're customer-obsessed with strong go-to-market expertise & looking for a fast-paced environment to make a big impact, we want to hear from you!

About the job

This role is highly cross-functional, working closely with product and engineering teams, marketing, sales and customer success to develop customer- and data-driven strategies and end-to-end campaigns that deliver on shared objectives. You have a consistent track record of developing customer insights, segmentation strategies, leading multi-channel growth campaigns, being collaborative, and finding opportunities to strategically uplevel marketing efforts.

The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel for upsell and cross-sell initiatives, translating strategy into action, driving towards key metrics, and thrives in a collaborative environment. You recognize the value of running cross-channel campaign motions, and have the ability to think both strategically and execute at an operational level with ease.

Here’s what you’ll do day-to-day:

• Understand customer needs through synthesis of qualitative and quantitative sources (market analysis, surveys, customer interviews, and product usage data). Leverage your understanding to impact strategy.
• Influence the product roadmap by delivering on actionable insights & recommendations necessary to drive the business. 
• Develop positioning and messaging for target audiences that drives action, translating them into compelling value propositions and materials for go-to-market teams. 
• Design and implement strategic end-to-end growth campaigns that engage, convert, and retain prospective buyers with a focus on specific buyer and vertical segments
• Analyze campaign performance, assess campaign effectiveness, and adapt campaigns to achieve goals
• Build strong relationships with key cross-functional stakeholders across marketing, product, customer success, and operations to ensure campaign enablement and engagement
• Develop scalable, repeatable campaign playbooks that can be applied to different customer segments
• Collaborate with sales and customer success teams to develop field enablement materials that drive pipeline conversion

Here’s what we’re looking for:

• 6+ years of experience developing and executing strategic growth programs that drive business impact through integrated marketing, growth, lifecycle, or a related position
• Deep understanding of marketing funnel tactics and metrics by stage
• Outstanding communication skills, with the ability to communicate sophisticated ideas in simple terms with brand voice and conversion in mind
• Strong project management skills and ability to use data to guide decision-making and prioritization
• An influencer that establishes credibility upwards and cross-functionally to drive collaboration and decision making
• A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners 
• A self-starter motivated by taking ownership of your work and crafting new opportunities for experience
• Someone who gets excited about working in a fast-paced, fun and collaborative environment; with the ability to embrace change and ambiguity
• BA/BS degree

Our annual cash compensation range for this role is $123,000 to $142,000 in Denver & most remote locations, $133,000 to $153,000 in Los Angeles, and $148,000 - $170,000 San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. 

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

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