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Growth Copywriter

Remote - Brazil

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company. 

*Big news: Gympass is now Wellhub! 
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here. 

THE OPPORTUNITY

We are hiring a Growth Copywriter to our Marketing team.

We’re looking for a talented Copywriter to transform the way copy is created and managed to drive Wellhub’s growth. This role will create, edit, and optimize compelling copy for paid media and CRM channels. This position requires a high level of creativity and big ideas, as well as a masterful eye for editing.

YOUR IMPACT

  • Craft creative and persuasive copy for Gympass’s largest, key campaigns.
  • Work on campaigns for both B2B and B2C audiences, helping drive revenue through marketing.
  • Consistently brainstorm and collaborate with team for new ideas and strategies.
  • Research industry topics to bring ideas that are relevant, innovative, and original.
  • Develop a deep understanding of the various Gympass audiences.
  • Oversee the work of freelance writers, making edits & suggestions to their work as needed.
  • Participate in meetings with the creative agency, representing Gympass and working to optimize workflow and output.
  • Deliver creative copy that is on brief, on time, on brand, and effectively communicates the messages as outlined by marketing, internal stakeholders, and business objectives.
  • Take part in after-action reviews, analyzing results to identify key learnings and opportunities. 
  • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

  • Remote position for candidates residing outside the state of São Paulo. (For São Paulo residents, attendance at the office is required only when requested.)
  • Fluency in English is mandatory. 
  • Familiarity with Asana, Figma and Google Suite is a plus. 
  • Previous experience as a Copywriter in advertising, content or social media.
  • Understanding of how to optimize content across digital platforms.
  • Excellent writing and language skills.
  • Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice.
  • Ability to work cross functionally, take direction well and collaborate with teams to integrate input from multiple stakeholders.
  • Leadership skills to oversee freelance writers, provide feedback, and ensure brand cohesion.
  • Strong project management and organizational skills with ability to manage simultaneous projects in a fast-paced, deadline-driven work environment.
  • A results-oriented problem-solving mindset to translate company business goals into copywriting.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that previous experience in copywriting for digital marketing and social media campaign and Fluency in English are mandatory requirements.

WHAT WE OFFER YOU (Latam)

We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs! 

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home. 

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.  

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page

 

And to get a glimpse of Life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

 

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 

#LI-REMOTE



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Para cumprir nossa missão de tornar o bem-estar universal, é essencial garantir que todas as pessoas no Gympass se sintam bem-vindas, valorizadas e capacitadas. Acreditamos na promoção da diversidade e na criação de um ambiente de trabalho inclusivo, onde todos/todas tenham acesso a oportunidades equitativas para pertencer e atingir todo o seu potencial.

Todas as perguntas sobre auto declaração não são obrigatórias ou eliminatórias no processo seletivo. Sinta-se à vontade para responder ou não às questões relacionadas ao censo.

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