Partner Marketing Director - US and Canada

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in 11 countries, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Partner Marketing Director to our Partner Marketing team in New York! 

As the Director of Partner Marketing for the US and Canada, you will play a pivotal role in upholding our commitment to our partners (gyms and studios) that we will Grow Stronger Together. 

You will be responsible for leading the successful partner positioning of Wellhub within the fitness and wellness industry in the US and Canada, raising Wellhub brand awareness amongst the fitness and wellness owner audience and becoming the go-to person for all topics related to this matter. You will also be leading the US Partner Marketing squad, to develop and execute account-based marketing strategies that grow and maintain the success of our partners, with a specific focus on our most strategic partners.

This will include managing and developing our relationships with industry associations such as HFA and media relationships such as Athletec, and working hand-in-hand with our broader marketing organisation to identify and leverage the best strategic opportunities across all media types to drive the Wellhub partner positioning. You will develop and implement comprehensive GTM plans for new partner and product launches, to drive success across our ecosystem. You will also lead the strategy and execution of our annual presence at industry events such as HFA, Beyond Activ and the Athletec Innovation Summit, as well as sponsoring strategic and franchise partner summits and conferences.

Finally, you will represent the needs of the US market in close interaction with our Partner Network Growth Marketing team - ensuring our network growth initiatives are in line with local needs, messaging and strategies.

You will report to the Global Head of Partner Marketing, and become a strategic partner to the Head of Partnerships in the US, and will develop close working relationships with industry leaders, authorities and associations. You will join the US leadership team, working closely with the leaders of other verticals of our business and the country leader.

The ideal candidate will have extensive experience in developing and leading multi-channel marketing strategies, as well as exceptional leadership skills, and a proven track record of managing successful partner programs. General business acumen beyond marketing is also a key element for the position.

YOUR IMPACT

• Strategic Marketer: Develop and execute the partner marketing strategy for the US, working closely with the Global Head of Partner Marketing and US Head of Partnerships to drive network growth and partner success
• Cross-Functional Collaboration: Collaborate closely with other departments such as Product Development, MarTech, Content Marketing, Revenue Marketing Corporate Comms and Partnerships to ensure a seamless partner experience and message
• Executive presence: Present to and collaborate appropriately with SVP Level executives and stakeholders to align strategic vision and direction
• Audience Champion: The voice of Wellhub Partners within our US organisation - championing our partner value proposition and ensuring a partner-centric approach is upheld across the business 
• Hands-on Involvement: Be a player-coach by actively participating in partner marketing initiatives. Roll up your sleeves and work alongside your team to identify and implement the most efficient ways to acquire, engage and retain partners in your markets 
• AI Thinking: Apply AI-powered tools and analytics in developing marketing strategy and leveraging for enhanced productivity and scale, with a focus on partner engagement and growth 
• Budget management: Management of a significant budget to drive our market positioning and deliver exponential value to our strategic partners
• Team Leadership: Lead and mentor other high-performing partner marketers. Build a collaborative and results-driven culture with both the marketing and partnerships teams. Additionally, you will be responsible for hiring top-notch marketing talent.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• 8+ years of strategic marketing experience
• Fluent in English
• Based in NY, and/or with easy access to our NY office to meet with stakeholders and team members
• Proven experience in leading and mentoring teams
• Strong track record in creating and implementing a marketing strategy to support commercial goals
• Previous experience in working directly with SVP level executives 
• Strong analytical skills and a data-driven approach to marketing strategy and execution
• An appetite for and experience in leveraging AI to enhance productivity and scale marketing requirements 
• Exceptional communication and presentation skills
• Ability to work autonomously in a fast-paced, dynamic environment
• Growth mindset - commitment to continuous learning, experimentation and improvement
• Knowledge and experience of the US fitness and wellness industry is an added advantage

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that 8+ years of strategic marketing experience is required for this role. 

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. 

In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $137,000 - $150,000. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program. 

Our benefits include:

WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

HEALTHCARE: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program. 

FINANCIAL WELLNESS: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.

• Our US HQ is in New York City. We are currently set up to hire in California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, New York, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines. 

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!) 

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.

CAREER GROWTH: Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success. 

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. 

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

 

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