Product Marketing Manager

Who Are We

HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.

HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments, HALA Cashier and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.

Founded in 2017, HALA is currently duly licensed by the Saudi Arabian Central Bank as well as the Financials Services Regulatory Authority (FSRA) in Abu Dhabi Global Market.

What You Will Do❓

• Develop and execute comprehensive product marketing strategies tailored to the fintech market to drive product adoption and revenue growth.
• Lead the product positioning, messaging, and go-to-market strategies, ensuring alignment with customer needs, regulatory requirements, and industry trends.
• Collaborate closely with internal stakeholders, including the brand and growth teams, to ensure cohesive and effective marketing strategies.
• Work with external stakeholders, such as the product team and the Project Management Office (PMO), to ensure successful product launches and ongoing product success in the market.
• Conduct market research and competitive analysis specific to fintech to inform product positioning and identify new opportunities.
• Create and manage marketing campaigns that effectively communicate the value of our fintech products to target audiences, including financial institutions, businesses, and consumers.
• Oversee the development of marketing materials, including digital content, presentations, and educational resources, tailored to the fintech audience.
• Monitor and analyze product performance metrics to make data-driven decisions and optimize marketing strategies in the fintech market.
• Manage and mentor a team of product marketing professionals, providing guidance and support to help them achieve their goals.
• Stay updated on fintech industry trends, emerging technologies, and regulatory changes to keep our product marketing strategies innovative and compliant.

What Are We Looking For❓

Requirements:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• 7+ years of experience in product marketing, with at least 3 years in a leadership role, preferably within the fintech industry.
• Proven track record of successfully launching and marketing fintech products in a competitive market.
• Strong understanding of market research, competitive analysis, and product positioning in the fintech space.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively to both technical and non-technical audiences.
• Experience managing and developing a team of marketing professionals.
• Ability to work collaboratively with cross-functional teams and influence decision-making.
• Strong analytical skills and the ability to use data to drive marketing strategies.
• In-depth knowledge of fintech regulations, market dynamics, and customer needs.
• Proven ability to work effectively with both internal and external stakeholders, balancing multiple priorities and ensuring alignment across teams.

• We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• We offer highly competitive compensation packages, including the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
• You will be given a lot of responsibility and trust We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best