Digital Marketing Specialist

Who Are We

HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.

HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments, HALA Cashier and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.

Founded in 2017, HALA is currently duly licensed by the Saudi Arabian Central Bank as well as the Financials Services Regulatory Authority (FSRA) in Abu Dhabi Global Market.

Key Responsibilities

• GTM & Event Management: Build, manage, and troubleshoot event tracking through Google Tag Manager across all website and campaign platforms.
• Website & Platform Integration: Ensure seamless integration between the website and various advertising platforms (e.g., Google Ads, Meta, LinkedIn, TikTok, Snapchat), and CRM systems.
• Technical SEO Execution: Conduct technical SEO audits, implement solutions, and track improvements across crawlability, site speed, structured data, and indexing performance.
• CRM Automation: Support CRM system automation for lead nurturing and campaign personalization, ensuring high-quality data transfer from web to CRM.
• Script Implementation: Use HTML (and basic JS) to implement custom code, tracking scripts, and lightweight functional enhancements on the website.
• Cross-Functional Collaboration: Work closely with marketing, content, product, and development teams to ensure alignment between marketing goals and technical execution.
• Reporting & Data Assurance: Validate that all tracking is functional and aligned with analytics/reporting needs.

Required Qualifications

• 4+ years of professional experience in marketing technology, digital analytics, or a similar technical marketing role.
• Bachelor’s degree in a technical field (e.g., Computer Science, Information Technology, Web Development) or equivalent experience.
• Proven hands-on expertise in Google Tag Manager (GTM) — certification or track record of advanced implementation required.
• Strong knowledge and practical experience in Technical SEO for at least 3–4 years.
• Solid command of HTML, and familiarity with JS and DOM manipulation for marketing purposes.
• Demonstrated ability to troubleshoot cross-platform tracking and data flow issues.
• Proficiency with at least one CRM platform (e.g., HubSpot, Salesforce) — automation experience is a plus.

Preferred Qualifications

• Experience with marketing tools (e.g., Google Analytics, Google Tag Manager, , Hotjar, SEMRush).
• Background in automating CRM workflows and managing lead lifecycle integrations.
• Familiarity with CMS platforms (e.g., WordPress, Webflow).
• Experience working in cross-functional teams.

What We’re Looking For

• A candidate who shows strong ownership and commitment to their role.
• A self-starter with attention to detail and the ability to work independently on technical initiatives.
• Someone who is solution-oriented, organized, and thrives in a fast-paced environment.

• We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• We offer highly competitive compensation packages, including the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
• You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.