Senior Manager, Marketing Communications

Who Are We

HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.

HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.

Founded in 2017, HALA is currently licensed by the Saudi Arabian Central Bank.

• Set MARCOM strategy and priorities aligned with business and marketing goals.
• Own brand narrative and messaging, ensuring consistency across audiences, channels, and markets.
• Provide brand leadership and governance to protect and evolve brand identity and standards.
• Lead integrated communications for key initiatives, including major campaigns, launches, partnerships, and events.
• Oversee content and communications planning (editorial direction and key assets) to support awareness and demand.
• Direct event communications and experiences, from positioning and promotion to on-site messaging and post-event follow-up.
• Supporting corporate communications, including announcements and issues readiness.
• Manage cross-functional alignment and stakeholder communications for go-to-market efforts.
• Use performance insights to refine messaging, improve effectiveness, and inform future plans.
• Manage external agencies/vendors and budgets; ensure quality, consistency, and timely delivery.

• 7+ years of experience in marketing communications, brand communications, integrated marketing.
• Proven ability to lead high-impact, cross-channel communications (including campaigns and events).
• Strong strategic storytelling and messaging skills with excellent writing/editing judgment.
• Experience partnering with senior leaders and influencing across functions.
• Strong planning and execution discipline; comfortable managing agencies/vendors and budgets.

• We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• We offer highly competitive compensation packages, including the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
• You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.