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GTM Systems Manager

Garden Grove, CA

About Harbinger

Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.

Position Overview

Harbinger Motors is scaling. As we move away from third-party agency support, we are bringing our CRM Operations in-house. We are looking for a skilled GTM Systems Manager who thrives in a high-velocity startup environment.  You will be the architect of our "Source of Truth." You won’t just manage a database; you will build intelligent systems that track every marketing attribution, lead interactions, operational workflows, and revenue visibility. 

Core Responsibilities

1. Workflow Optimization & Operational Excellence

  • Workflow Mapping & System Alignment: Map and evaluate current Marketing and Sales workflows, proactively identifying opportunities to streamline operations and enhance system connectivity.

  • Data Governance & System Integrity: Maintain high standards of data health and backend alignment across HubSpot Marketing and Sales Hubs to serve as our team's reliable "Source of Truth."

  • Stack Enhancement & Modernization: Oversee CRM integrations while continuously discovering, learning, and implementing emerging GTM technologies (including AI platforms) to boost team productivity.

2. Strategic Attribution & Funnel Visibility

  • Attribution Mastery: Refine multi-touch attribution models to provide leadership with clear, actionable insights into campaign performance and marketing impact.

  • Lifecycle Continuity: Enhance and maintain smooth tracking logic for MQLs, SQLs, and deal stages, ensuring frictionless handoffs between Marketing and Sales.

  • Executive Dashboards: Create accurate dashboards that provide real-time visibility into pipeline health, deal velocity, and key growth metrics.

3. Sales & Marketing Enablement

  • Pipeline Health & Transparency: Routinely review pipeline stages to maintain deal hygiene and provide leadership with clear, reliable visibility into pipeline progression.

  • CPQ & Quote Tool Management: Maintain our HubSpot Product Library and Quote tools, enabling sales team members to quickly generate precise, professional contracts.

  • Team Training & Adoption: Serve as a trusted advisor, conducting engaging training sessions that elevate HubSpot adoption and technical proficiency across teams.

Key Attributes & Professional Mindset 

  • Detail-Oriented: Ensures absolute precision across data health and platform architecture.

  • Proactive Learner: Drives continuous platform improvements and stays eager to expand technical skills.

  • Team Player: Collaborates seamlessly across departments with excellent communication skills.

  • Enablement-Minded: Dedicated to supporting team growth and driving platform adoption.

Qualifications

Mandatory Requirements (Must-Haves)

  • Education: Bachelor’s degree in Information Systems, Business Administration, Marketing, Data Analytics, Computer Science, or a related discipline required. 

  • HubSpot Enterprise Certification: Required. Active HubSpot Enterprise Certification with deep hands-on expertise in administering Marketing and Sales Hubs.

  • Operations & Systems Experience: 4+ years in Marketing Ops, Sales Ops, or GTM Systems, with a proven ability to map workflows and elevate established CRM environments.

  • Attribution Expertise: Strong expertise in building and refining multi-touch attribution tracking models.

  • Pipeline & Lifecycle Mastery: Thorough understanding of MQL-to-SQL progression, deal stage dynamics, and sales funnel mechanics.

  • Dashboard Design: Demonstrated skill in crafting intuitive, reliable executive dashboards that bring clarity to complex operational data.

Nice-to-Have (Plus to Have)

  • AI & Enrichment Innovation: Experience with tools like Clay, Claude AI, OpenAI, or LLMs for automated workflow enhancements.

    • Note: While prior hands-on experience is a bonus, an eagerness and commitment to learn and leverage these AI tools within our stack is required.

  • Multi-CRM Familiarity: Knowledge of Salesforce environments, integrations, or cross-platform workflows.

 

Key Benefits & Perks:
  • Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
  • Early-stage Stock Options
  • Robust Retirement Savings (401k, HSA, FSA)
  • Generous Paid Time Off (PTO) & Parental Leave
  • Annual Vacation Bonus
  • Wellness & Fertility Benefits
  • Cell Phone Stipend
  • Complimentary Meals & Stocked Kitchens

California Pay Range

$120,000 - $145,000 USD

Equal Opportunity
Harbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
 
Harbinger is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at info@harbingermotors.com.
 
Candidate Data Privacy
Harbinger may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Harbinger may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.
 
Harbinger may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our HR, legal, and finance teams, and the team(s) with the position(s) for which you are applying; (ii) Harbinger affiliates; and (iii) Harbinger’s service providers, including providers of background checks, staffing services, and cloud services.
 
Harbinger may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.
 
Please note that we are currently not accepting applications from third party application services. Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Harbinger and are not subject to payment of referral or placement fees if any such candidate is later hired by Harbinger unless you have a signed written agreement in place with us which covers the applicable job posting.

 

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