VP, Strategy Director

At Harrison/Star, our mission is to humanize science. We are innovators with purpose and an agency for good. We thrive on empathy—bringing a healthy dose of humanity and humility to the table, so we’re always bringing out the best in each other. It is our expertise that drives us to discover, to innovate, and to experiment. 

We use our voice to empower ourselves and one another.

Humanizing science is not for the faint of heart. It’s what we do. We think critically and originally to elicit change in healthcare, without letting complexity or ambiguity get in the way. We can’t do it alone, we are always learning and growing, which is exactly why we need you!

Title: VP, Strategy

Location: New York, NY - hybrid

Department/Discipline: Brand Strategy

Responsibilities:

• Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies
• Understand and lead activation of resources to execute brand strategies via an omnichannel approach
• Ability to both lead with a point of view and actively listen to drive alignment across team and clients
• An active participant in strategic client meetings, providing a clear and supported point of view
• Works collaboratively across departments as a core team member
• Perform landscape assessment:
  • Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands
• Identify and Define Unmet Needs:
  • Demonstrates curiosity in always seeking the “why” in order to identify unexpected insights that will drive market change
• Brand Planning Structure Development:
  • Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand
  • Designs and moderates key strategic working sessions with clients
• Campaign Development and Assessment:
  • Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
  • Perseveres in nurturing and championing the “bold creative idea”
  • Supports client market research needs, providing input to client’s research vendor on design and generating actionable insights from the research

Experience:

• Experience with oncology strategy preferred
• 8+ years in healthcare communications
• Management of launch and mature brand strategies
• Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy
• Enthusiastic about understanding new disease categories and treatments
• Ability to “connect the dots” across inputs to generate organic business opportunities
• Clear and concise verbal and written communications
• Passion for creating bold work that propels behavior change and drives improved health
• In person client travel may be required

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States.   Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $138,000 - $191,000

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Omnicom Health is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.