Director, TikTok Shop
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About Harry’s Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources. Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. |
The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!
About the Role
We are seeking a Director to run our rapidly scaling TikTok Shop for Harry’s and Flamingo products. In this role, you will blend your expertise across channel strategy, creative thinking, affiliate partnerships, merchandising and performance optimization. You will be responsible for the TikTok Shop P&L, and work cross-functionally with our growth marketing, brand marketing, product, and supply chain teams.
This is an exciting opportunity for someone who understands the cultural relevance of TikTok and the mechanics of social commerce.
Responsibilities:
Own the TikTok Shop Strategy & P&L
- Set the vision, strategy, and roadmap for success on TikTok Shop, informed by a deeply informed perspective on where this emerging platform is headed
- Build forecasts, KPIs, and reporting infrastructure to track and scale performance
- Drive a profitable P&L by managing in platform sales, driving omni-channel halo, and driving efficient customer acquisition through data-informed decision-making
Manage the Shop
- Manage product assortment, pricing, bundling, and merchandising on the TikTok Shop platform
- Optimize PDPs, imagery, and promotional messaging
- Test and learn into the right, exclusive offers for the channel
Collaborate with Affiliate Creators
- Identify, onboard, and activate TikTok Shop affiliates with high brand/creator fit and efficient sampling and commission structures
- Brief creators on our unique points of difference and brand value props while sparking ideas with high propensity to break through
- Personally engage with the most important affiliates
- Collaborate with the Growth Creative team to test and iterate on paid content and live shopping
- Create repeatable processes for content testing and affiliate onboarding, sampling and support
- Manage internal and agency resources to scale affiliate-driven revenue as best as possible
Build & Scale Internal Processes
- Partner with our supply chain teams to optimize inventory for TikTok Shop orders, enabled by great demand planning processes and communication
- Partner with Finance to profitably manage TTS ad, sampling, and commission costs
- Partner with our R&D team to unlock the right exclusive product assortment for the channel
- Ensure TikTok Shop is being managed within our price pack architecture guidelines, in a way that is synergistic with all of the other places shoppers find our products
Stay Ahead of the Curve
- Act as the internal expert on TikTok trends, features, algorithm updates, and social commerce innovations
- Regularly benchmark competitor activity and emerging formats across the TikTok commerce ecosystem
This might describe you:
- You live and breathe the TikTok platform
- You have a knack for knowing how to develop marketing messages that work
- You are a performance-oriented thinker who thinks like an entrepreneur
- You obsess over optimizing the TikTok P&L and the omni-channel P&L at large
- You deeply understand growth marketing fundamentals and influencer / affiliate marketing
- You are equally comfortable thinking big and rolling up your sleeves to execute
- You have killer creative instincts paired with data-driven decision making
- You have a proven track record of cross-functional leadership and owning results
- You have awesome communication and collaboration skills
- You are organized and think ahead
- You are an enterprise thinker and know how TikTok drives overall strategy
- You are a passionate coach and mentor to grow high potential talent to drive success with you
- You may have experience in personal care, beauty, or CPG
- You may have 10+ years experience in e-commerce, growth marketing, influencer marketing, or social commerce.
- You definitely have - 10+ years of experience driving proven results while scaling a learning curve
Who you will work with:
- Report to the VP of Insights, Analytics, and Growth Marketing
- Work side-by-side with best-in-class Growth Marketing and Growth Creative teams
- Manage a small team made up of agencies, growth assistants, and a direct report
- Other internal teams at Harry’s including Brand marketing, Product/R&D, Digital, Retail, and more
Benefits and perks
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $158,400-$217,800, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.
Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
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