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Creative Director

London, England, United Kingdom

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

 

Ready to shape how millions of people fall in love with some of the biggest entertainment franchises in the world?

Hasbro Entertainment is hiring a Creative Director to lead the creative direction of our digital and animated content slate. This role will oversee the creative production and writing teams across a broad portfolio, from Peppa Pig to Dungeons & Dragons.

Our content is often one of the first ways audiences meet, understand, and build a relationship with our brands. The Creative Director will shape that experience. They will make sure our shows and formats are clear, entertaining, well-told, and able to drive the wider business.

This role needs someone who can guide different audiences, formats, and tones. One day may involve preschool comedy, the next may involve action, fantasy, toy-led storytelling, fan content, or a new digital format. The person in this role must bring strong story judgement, taste, pace, and the confidence to make creative calls.

What You’ll Do: 

  • You will lead creative direction from concept through delivery, guiding ideas, scripts, storyboards, animatics, edits, voice records, music, design, animation, live action, and final content. You will set clear standards for story, character, comedy, tone, pacing, format, audience fit, and franchise value.
  • You will manage and develop Senior Creative Producers, Creative Producers, writers, and external creative partners. You will give clear feedback, make decisions, remove blockers, and help the team deliver stronger storytelling across a growing slate.
  • You will own creative quality across all shows in production, solving problems around story, tone, character, comedy, pacing, audience fit, format, and franchise relevance. You will ensure each show has a clear purpose and delivers for its intended audience.
  • You will connect creative choices to business needs. That means partnering with Franchise, Distribution, Licensed Consumer Products, Toy, Music, Marketing, Production, Post-Production, Finance, and Business and Legal Affairs teams.
  • You will turn competing needs into clear creative direction. You will balance audience appeal, franchise goals, product needs, platform requirements, budgets, schedules, marketing plans, localisation needs, and production realities while protecting the quality of the content.
  • You will help develop new ideas, formats, pilots, tone documents, character approaches, and story frameworks that help our brands grow across platforms and reach new audiences.
  • You will represent the creative team in reviews, approvals, slate meetings, partner conversations, and vendor discussions. You will resolve conflicting feedback, make clear calls, and keep productions moving.
  • You will build strong relationships with writers, directors, studios, agencies, platforms, vendors, and production companies. You will make sure partners understand our brands, audiences, standards, and goals.

What You’ll Bring

  • You will bring significant experience in creative leadership across entertainment, animation, digital content, franchise storytelling, or platform production.
  • You will have strong editorial judgement across story, character, comedy, tone, visual storytelling, music, performance, and final delivery. You will know how to lead creative teams, writers, producers, agencies, studios, and external partners.
  • You will be comfortable guiding content for broad audiences, including preschool, kids, families, teens, adult fans, gamers, and collectors. You will understand how content supports audience growth, brand engagement, consumer products, marketing, distribution, licensing, music, and franchise value.
  • You will understand digital platforms, audience behaviour, performance trends, and how creative choices affect engagement, repeat viewing, and brand affinity.
  • You will have practical knowledge of animation, live action, mixed media, post-production, localisation, and digital production pipelines. You do not need to be a production manager, but you must understand how creative ambition interacts with budget, schedule, resource, delivery, and partner capability.
  • A bachelor’s degree is preferred, or equivalent professional experience. No specific licence, registration, or professional designation is required.

 

Hasbro is an Equal Opportunities Employer 

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.  

 

 

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

  • Health & Wellness
  • Time Off to Recharge
  • Financial Well-being
  • Life & Family Support
  • Volunteer and Community Initiatives
  • Learning & Development 
  • Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process. 


 

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