Lifecycle Marketing Manager, Acquisition

The Opportunity:

We are seeking a dynamic and results-driven Lifecycle Marketer to join our team and play a pivotal role in driving growth and customer acquisition. This person will sit at the intersection of Lifecycle and Growth, using owned channels such as email, web, in-app, and partnerships to capture leads, nurture and educate them, and drive them to purchase a Hatch. You will own the customer experience across our adult and kid business lines from awareness, to consideration, to purchase, creating and implementing strategies that not only acquire new customers but also delight and set them up for their first experiences as a Hatch user. 

What You’ll Do

Within 3 Months:

• Get to know our platforms and data: Spend time learning the details of our tools and data 
• Understand our audience: Dive into our consumer insights and understand our target audiences 
• Collaboration: Work closely with the growth team, e-commerce, brand, and social teams to integrate on-site and off-site tactics for lead generation and customer acquisition.
• Reporting and Analysis: Build monthly and quarterly reports to quantify impact and identify trends. 
• Identify gaps and opportunities Put together a roadmap for new lifecycle marketing strategies for segmentation, automations, campaigns and tests

Within 6 Months:

• Create new lifecycle strategies: Develop and execute comprehensive lifecycle marketing strategies to acquire new customers, focusing on lead generation, lead capture, and lead nurturing.
• Run email marketing campaigns: Lead and manage end-to-end email marketing acquisition campaigns and automations that drive device sales. 
• Drive repeat purchase: Create, implement, and optimize email strategies to drive unit sales across the entire customer journey, including cross-sell and upsell. 

After 1 Year:

• Own the Customer Experience from Awareness to Conversion: Manage and enhance the Hatch customer experience from initial awareness through to purchase for both adult and kid business lines. Consulting with cross-channel partners to ensure a seamless E2E experience for leads. 
• Generate impactful insights: Develop and implement test-and-learn plans to continuously improve program engagement and metrics, with a strong focus on personalization, dynamic content, cultural relevance, and creative optimization. Equip cross-functional teams with learnings and insights that can help make their work better. 
• Customer Delight: Build strong relationships with new customers by delivering value and staying on trend, ensuring a delightful and valuable experience.

What You’ll Bring:

• Experienced Marketer: You have 3-5 years of experience in lifecycle marketing, growth marketing, or a similar role with a focus on new customer acquisition.
• Strategic Thinker: You are strategic, data-driven, and results-oriented, with a proven track record of developing and executing successful marketing campaigns.
• Not shy about technical details: Proficient in enterprise-scale email marketing platforms (e.g., Braze, Iterable, Klaviyo), CRM systems, and marketing automation tools.
• Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Creative: You have a creative mindset with an ability to develop compelling content and innovative marketing strategies.
• Collaborative: Excellent interpersonal and communication skills, with a proven ability to collaborate effectively across teams.

Bonus if You Have:

• Experience with e-commerce or direct-to-consumer brands in the wellness space. 
• Knowledge of Liquid for personalization
• Expertise and proven frameworks for running large scale experimentation and A/B testing programs.

Why You Will Love Working at Hatch!

• We are certified as A Great Place to Work! 97% of our employees have reported that Hatch is a great place to work.
• We have an amazing leadership team that truly values its employees and lives our company values each and every day.
• We delight our customers with something everyone needs: a good night’s sleep!
• Our team is collaborative, fun, and brilliant!
• You have an opportunity to make a large impact in people’s lives
• We are backed by world class investors including True Ventures and have strong revenue growth.
• We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Meaningful equity
• 401(k) match with no vesting schedule
• 16 weeks paid parental leave for those important moments in life
• 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
• Financial Support for Family Planning
• Remote office allowance
• Monthly Internet reimbursement allowance
• Friends and Family discount on our products
• Discount program from popular brands in travel, entertainment and retail
• Many other spontaneous perks