Lead Marketing Analyst

Come Dream with Us at Hatch

There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.

The Opportunity

As the strategic thought‑partner to our executive team, you will translate market signals, customer trends, and financial realities into decisive growth plays. You’ll own the end‑to‑end insight cycle—sizing opportunities, shaping go‑to‑market bets, and measuring business impact—so that every marketing dollar and product initiative ladders up to sustainable enterprise value. You will partner with leaders across the organization as you work on mission critical projects. This role will challenge you to think strategically and contribute to high-level discussions across the organization. This role will report to the head of Acquisition marketing. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

What You’ll Do

In Your First 45 Days

• Master the landscape. Absorb our annual operating plan and LRP, competitive positioning, and P&L targets until you can cite them from memory.
• Pressure‑test assumptions. Audit current marketing performance against goals; flag blind spots and quick‑win efficiencies.
• Frame the right questions. Define the 3–5 strategic hypotheses that will unlock outsized growth and craft high‑level test plans.
• Influence early. Join leadership forums as the voice of marketing, ensuring marketing decisions align with broader business objectives.

By 90 days

• Guide investment mix. Synthesize insights from marketing platform data, sales channel data, test results, and competitive intel into clear recommendations on channel budgeting and scaling.
• Operationalize learning loops. Embed a cadence of strategic reviews—monthly performance readouts, and tests‑and‑learn roadmaps—so that insights translate into action.

After Your First Year

• Shape long‑range strategy. Co‑lead annual planning, setting bold yet attainable growth targets and scenario models for new markets, partnerships, and product lines.
• Be the insight evangelist. Package complex findings into crisp board‑level narratives that drive alignment and accelerate decision‑making.
• Deliver outsized impact. Demonstrably lift revenue, margin, and marketing efficiency through your strategic guidance and cross‑functional leadership.

What You’ll Bring

• 6+ years steering growth strategy, corporate strategy, or marketing leadership within high‑growth consumer or e‑commerce companies.
• Proven record of crafting multi‑channel growth playbooks and influencing C‑suite decisions that accelerate both revenue and profitability.
• Mastery of the core marketing levers of growth—market & audience expansion, channel‑mix optimization, and conversion‑rate uplift—and of building quantitative models that steer marketing investment.
• Expert experimenter: hands‑on experience designing, launching, and analyzing marketing tests at the campaign, channel, geo, and audience levels.
• Adept at translating quantitative analysis and qualitative insight into compelling strategic narratives that drive action.
• Executive presence & storytelling finesse; you slice through complexity, crystallize choices, and mobilize cross‑functional teams.
• Growth mindset & relentless curiosity; you continually scan the landscape for emerging opportunities, competitive moves, and disruptive business models.
• Data‑savvy and self‑sufficient: comfortable writing SQL, an advanced power‑user of Excel/Google Sheets, and quick to master new BI platforms.

Why You’ll Love Working at Hatch

💛 We’re a certified Great Place to Work! 93% of our employees say Hatch is a great place to work.

💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.

🌙 We help people sleep better! Our products make a meaningful impact on people’s lives.

🎉 Our team is collaborative, fun, and full of brilliant minds.

🚀 We’re backed by world-class investors and growing fast!

🏡 We support flexibility with a remote-friendly work environment.

The Perks & Benefits That Matter

✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

💰 Meaningful equity—you’re an owner here

📈 401(k) match (no vesting schedule!)

👶 16 weeks of fully paid parental leave

💆 16 free therapy sessions (for you + one other adult in your life)

💜 Financial support for family planning

🏡 Remote office + monthly internet reimbursement

🛍️ Friends & family discounts on Hatch products

🎟️ Exclusive discounts on travel, entertainment, and top retail brands

💫 And so many more spontaneous perks!

About Hatch

Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently. 

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better?

We’d love to hear from you! Apply now and join us in making great sleep a reality for all.