Director of Product Marketing

Come Dream with Us at Hatch

There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.

The Opportunity

We’re hiring a Director of Product Marketing to lead the next chapter of Hatch’s adult business. This is a strategic, cross-functional leadership role that will shape our go-to-market strategy, deepen customer understanding, and position our platform as the most effective behavior change system for better sleep.

You’ll own the voice of the customer, be a key partner in segmentation work, and use insights to drive positioning and impact product growth strategy. You’ll partner closely with leaders across Product, Design, Creative, Content, Analytics and Growth, and, and serve as the marketing voice at the table for roadmap planning and customer experience design.

You’ll also help define how we scale PMM at Hatch—building systems, frameworks, and (eventually) team leadership structures to take our storytelling and growth strategy to the next level.

What You’ll Do

🔍 Voice of the Customer

• Synthesize qualitative and quantitative inputs (CX, research, usage data, creative testing) into usable insights
• Turn feedback into clarity for Product and Creative teams—shaping how we build, message, and grow

👥 Audience Segmentation & Customer Insight

• Co-lead segmentation strategy with Research partners
• Translate insight into messaging and product priorities

🧩 Roadmap & Lifecycle Partnership

• Influence product roadmap planning with insight into what features and future products will resonate, sell, and retain
• Collaborate closely with Product to increase attach, deepen usage, and build long-term habit loops
• Help guide the evolution of our adult subscription-first strategy, including cohort retention, LTV expansion, and churn

🧭 Strategic Positioning & Messaging

• Define and evolve the adult narrative—from competitive intelligence to product and pricing strategies to brand to subscription value
• Own messaging architecture and customer-facing story across all marketing surfaces
• Help frame adult product offering in emotionally resonant and commercially effective ways

🚀 Go-to-Market Strategy

• Lead GTM planning across new product, content, and feature launches
• Drive sequencing, channel alignment, and cross-functional integration
• Ensure every launch ladders up to long-term growth and engagement

🤖 AI Fluency & Modern Marketing Tools

• Leverage AI to streamline insight gathering, accelerate messaging development, customer journey mapping, and test narratives at scale
• Champion AI tools across the marketing team—from creative generation to research synthesis

🔄 Cross-Functional Stewardship

• Be the unifier across Product, Design, Brand, Content, Creative, Analytics, Growth, to bring to life a consistent customer experience
• Lead brief development, campaign alignment, and storytelling consistency
• Set the bar for customer-first, insight-driven marketing that drives business impact
  
  

What You’ll Bring

• 8–12 years of product marketing or adjacent experience in consumer tech, wellness, or subscription
• Experience leading go-to-market strategy across physical + digital ecosystems
• Proven track record of influencing roadmap, shaping segmentation, and driving retention
• Fluency with modern AI tools from day one—both to move faster and raise the bar on messaging, insight development, and campaign execution
• Strong writing and narrative instincts—you bring clarity and emotion to every message
• Comfort operating across data, creative, and product conversations
• Experience mentoring or managing PMMs, with interest in team-building over time

Why You’ll Love Working at Hatch

💛 We’re a certified Great Place to Work! 93% of our employees say Hatch is a great place to work.

💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.

🌙 We help people sleep better! Our products make a meaningful impact on people’s lives.

🎉 Our team is collaborative, fun, and full of brilliant minds.

🚀 We’re backed by world-class investors and growing fast!

🏡 We support flexibility with a remote-friendly work environment.

The Perks & Benefits That Matter

✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

💰 Meaningful equity—you’re an owner here

📈 401(k) match (no vesting schedule!)

👶 16 weeks of fully paid parental leave

💆 16 free therapy sessions (for you + one other adult in your life)

💜 Financial support for family planning

🏡 Remote office + monthly internet reimbursement

🛍️ Friends & family discounts on Hatch products

🎟️ Exclusive discounts on travel, entertainment, and top retail brands

💫 And so many more spontaneous perks!

About Hatch

Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently. 

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better?

We’d love to hear from you! Apply now and join us in making great sleep a reality for all.