Paid Marketing Coordinator

Come Dream with Us at Hatch

There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.

We are open to candidates across the U.S. and Canada, with a strong preference for those located in New York or San Francisco. Hatch is based in California, so we ask that you’re available during PST/PDT hours.

The Opportunity

Our Growth Marketing team is growing, and we’re looking for a Paid Marketing Coordinator  to join us in helping people get their best sleep yet. In this role, you'll execute, optimize, and operationalize paid social and video/CTV campaigns and deepen your media buying expertise.. You’ll report to our Sr Manager Demand Gen and work closely with Growth Marketing, Creative, Analytics, and external partners to drive efficient customer acquisition and improve channel performance.

This role is remote-friendly but must be based in the U.S. or Canada. Hatch is based in California, so we ask that you’re available during PST/PDT hours.

What You'll Do

📆 First 90 Days: Learn & Contribute

• Fully own day-to-day campaign management across paid social platforms, including ad operations, QA, pacing, and basic optimizations.
• Develop and maintain a weekly performance report, clearly identifying where we are exceeding or missing primary and secondary KPIs.. 
• Build strong cross-functional relationships with Creative, Marketing Ops, and Analytics to ensure smooth execution and accurate reporting.
• Become fluent in Hatch’s media workflows, tooling, and measurement approach.

🚀 First 6 Months: Drive Real Impact 

• Independently manage campaign execution with minimal oversight, proactively flagging risks and opportunities.
• Iterate on existing processes for pacing, reporting, and optimization, leveraging AI tools to improve speed, accuracy, and consistency.
• Support creative testing efforts by ensuring clean setup, clear documentation, and reliable performance readouts.
• Contribute insights that inform media and creative strategy, not just reporting.

✨ First Year: Transform & Scale 

• Be a reliable owner of paid social operations, known for precision, follow-through, and strong communication.
• Help standardize playbooks and documentation that make campaigns easier to launch, analyze, and scale.
• Consistently surface insights that improve efficiency, performance, or cross-team alignment.
• Be seen as someone the team trusts to “handle it” when it comes to paid media execution.

What You'll Bring

The Essentials 

• 2+ years of experience in paid media, digital marketing, or performance marketing, with hands-on experience managing paid social and/or video channels.
• Demonstrated ability to execute and support performance campaigns end-to-end, including trafficking, QA, pacing, and reporting.
• Track record of contributing to measurable improvements in campaign performance, efficiency, or operational accuracy (e.g., improved CPA, faster turnaround times).
• Technical skills: Highly proficient across ads manager platforms (Meta, TikTok, YouTube, Reddit, Pinterest), Google Sheets for pacing and reporting
• Collaborative spirit—you make everyone around you better. 
• Clear proactive communication—you can surface issues early and explain performance or processes simply and accurately.

Bonus Points 

• Experience with MMPs, CTV buying platforms, or Motion. 
• Previous experience executing A/B style tests at the audience or creative level. 
• Experience working with consumer brands, especially in e-commerce.

Why You’ll Love Working at Hatch

💛 We’re a certified Great Place to Work! 94% of our employees say Hatch is a great place to work.

💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.

🌙 We help people sleep better! Our products make a meaningful impact on people’s lives.

🎉 Our team is collaborative, fun, and full of brilliant minds.

🚀 We’re backed by world-class investors and growing fast!

🏡 We support flexibility with a remote-friendly work environment.

The Perks & Benefits That Matter

✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

💰 Meaningful equity—you’re an owner here

📈 401(k) match (no vesting schedule!)

👶 16 weeks of fully paid parental leave

💆 16 free therapy sessions (for you + one other adult in your life)

💜 Financial support for family planning

🏡 Remote office + monthly internet reimbursement

🛍️ Friends & family discounts on Hatch products

🎟️ Exclusive discounts on travel, entertainment, and top retail brands

💫 And so many more spontaneous perks!

About Hatch

Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently. 

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better?

We’d love to hear from you! Apply now and join us in making great sleep a reality for all.

Privacy Notice

By submitting a job application at Hatch, you agree to our privacy notice, located here