Organic Reddit Strategist

Come Dream with Us at Hatch

There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people wind down, sleep deeply, and wake up refreshed. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.

The Opportunity

Hatch is looking for a Brand Reddit Strategist (Contractor)  to build and scale our organic presence on Reddit from the ground up. If you know the ins and outs of Reddit culture, can navigate communities with authenticity, and have a strong grasp of how brands can organically add value to the platform, we’d love to hear from you.

You’ll be responsible for developing and executing a Reddit strategy that aligns with Hatch’s brand principles, voice, and goals. You’ll set the foundation, experiment with content, engage with relevant subreddits, and ultimately establish Hatch as a trusted presence within the Reddit ecosystem.

• You have experience building an organic brand presence on Reddit from scratch, with a deep understanding of best practices, platform nuances, and engagement tactics.
• You’re fluent in Reddit culture, from meme formats to subreddit etiquette, and know how to add value without feeling like an outsider.
• You’re a strong writer with the ability to adapt brand voice to feel native to Reddit while staying true to Hatch’s identity.
• You’re data-driven and can use insights to inform strategy, optimize content, and prove impact.
• You can navigate brand safety challenges on Reddit, knowing when to engage and when to hold back.
• You have experience working cross-functionally with marketing, content, and community teams to align organic strategies.

This person must be based in the United States or Canada. Hatch is primarily based out of California, so this role must be available during PST/PDT working hours.

What You’ll Do

• You will have audited existing Reddit conversations about Hatch and sleep-related topics to identify key subreddits and discussion patterns.
• You will have developed a strategic roadmap for how Hatch can organically engage with relevant communities.
• You will have begun participating in discussions and soft-testing content types to gauge engagement and tone fit.
• You will have established a basic monitoring system for tracking sentiment, brand mentions, and relevant sleep trends on Reddit.

• You will have launched and refined a consistent posting and engagement strategy that aligns with community norms and expectations.
• You will have identified at least one high-performing content format or engagement approach that resonates with the Reddit audience.
• You will have gathered qualitative and quantitative insights to refine the brand’s approach, adjusting tone, content, and engagement methods as needed.
• You will have solidified Hatch’s presence on Reddit as a trusted contributor within key sleep and lifestyle communities.
• You will have launched larger-scale initiatives, such as AMA sessions, community partnerships, or exclusive Reddit-first content.
• You will have developed a long-term Reddit playbook, outlining best practices, learnings, and scalable strategies for continued growth.
• You will have demonstrated clear impact through KPIs such as engagement rates, brand sentiment shifts, and community-led conversations about Hatch.

What You’ll Bring:

• Reddit Expertise – You have a deep understanding of Reddit’s culture, best practices, and unique engagement styles. You know how to add value to conversations without feeling “too brand” and can navigate subreddits with authenticity.
• Brand Building Experience – You’ve successfully built or significantly contributed to a brand’s organic presence on Reddit from the ground up. You understand what it takes to establish credibility in online communities.
• Strategic & Creative Thinking – You can develop a long-term strategy for Hatch on Reddit while also being able to jump into real-time conversations and create platform-specific content that resonates.
• Strong Writing & Brand Voice Adaptation – You’re an excellent writer who can shape Hatch’s brand voice for Reddit, ensuring it’s engaging, native, and community-friendly.
• Community Engagement Skills – You know how to build relationships with subreddit moderators and active community members to help integrate Hatch into relevant conversations.
• Data-Driven Decision Making – You can analyze engagement metrics, identify what’s working, and refine strategies based on performance insights.
• Brand Safety & Crisis Awareness – You’re experienced in navigating brand safety concerns on Reddit, knowing when to engage, when to disengage, and how to manage potential risks.
• A Pulse on Internet Culture & Trends – You stay ahead of digital trends, meme formats, and viral moments, ensuring Hatch is part of relevant cultural conversations when appropriate.

Why You’ll Love Your Gig at Hatch

💛 We’re a certified Great Place to Work! 93% of our employees say Hatch is a great place to work.

💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.

🌙 We help people sleep better! Our products make a meaningful impact on people’s lives.

🎉 Our team is collaborative, fun, and full of brilliant minds.

🚀 We’re backed by world-class investors and growing fast!

🏡 We support flexibility with a remote-friendly work environment.

About Hatch

Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Mini—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable all-in-one sleep assistant designed to make winding down easy and waking up refreshing.

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.

Ready to Help the World Sleep Better?

We’d love to hear from you! Apply now and join us in making great sleep a reality for all.