SITECH

We Build Better Communities

Be Part of the Hawthorne Difference!

 Hawthorne Cat is a family-owned company that has led its markets for over 60 years in the sale, rental, and servicing of construction machinery and power generation equipment for industries on which our communities depend like agriculture, construction, marine, and government.

Every member of our team plays a significant role in our success.  Hawthorne Cat hires individuals who share our vision of Building Better Communities with our Customers and our values of Passion, Respect, Integrity, Dedication and Excellence (PRIDE).

If you are looking to build your future with an established, thriving company with countless opportunities for growth and advancement, you’ve come to the right place!  At Hawthorne Cat, we’re always looking for exceptionally skilled, hardworking individuals interested in contributing to our success and the success of the communities that we serve.

Our people are our most valuable asset. That’s why at Hawthorne Cat we are committed to a comprehensive employee benefit program that helps our employees stay healthy, feel secure, and maintain a work/life balance.

About SITECH Pacific

SITECH Pacific is Southern California’s premier provider of construction technology solutions for the heavy civil and construction industries. As an authorized dealer for Trimble construction technology products, we specialize in machine control, site positioning, and advanced software platforms that empower contractors to work smarter, faster, and more profitably.

At SITECH Pacific, we are a customer-first, solution-oriented team committed to delivering innovative technology and unmatched support. Join us and be part of building the future of construction.

Position Summary

We are seeking a driven and dynamic Regional Sales Representative to manage and grow our customer base throughout San Diego County. This individual will be responsible for representing SITECH’s full portfolio of construction technology products, including machine control systems, site positioning equipment, and software platforms.

The ideal candidate will be a self-starter with a strong background in sales, a passion for technology, and experience working within the construction or heavy equipment industries.

Key Responsibilities

• Develop and maintain strong relationships with contractors, equipment dealers, and key accounts within the assigned territory.
• Manage the full sales cycle from lead generation to close for new and existing customers.
• Identify customer needs and propose tailored technology solutions, including hardware, software, and services.
• Conduct product demonstrations, customer trainings, and presentations.
• Meet or exceed quarterly and annual sales targets.
• Maintain a strong sales pipeline using CRM tools and provide accurate forecasting to management.
• Collaborate with internal technical support, service, and administrative teams to ensure customer satisfaction.
• Stay up-to-date on Trimble and SITECH product lines, industry trends, and competitive activity.
• Attend regional trade shows, customer events, and networking opportunities.

Qualifications

• 3+ years of experience in a technical sales role; construction, heavy equipment, or related technology background preferred.
• Strong knowledge of civil construction, earthmoving, or heavy equipment industries is a major plus.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and manage a geographically distributed territory.
• Proficient with CRM systems, Microsoft Office Suite (Word, Excel, Outlook), and digital collaboration tools.
• Valid driver’s license and ability to travel locally throughout San Diego County on a daily basis.

What We Offer

• Competitive base salary plus commission structure.
• Car allowance.
• Laptop, phone, and all necessary tools for success.
• Comprehensive health benefits (medical, dental, vision, life insurance).
• 401(k) with company match.
• Paid vacation and holidays.
• Ongoing training and professional development opportunities.
• The opportunity to work with an innovative, growth-driven team.

Interested in joining the Hawthorne team? Check out our current available positions at:

www.hawthornecat.com/careers

ACCOMMODATIONS: Reasonable accommodations for essential functions of the position will be considered.

Hawthorne Cat® is an Equal Employment Opportunity/Affirmative Action Employer. M/F/V/D

Hawthorne Cat® Participates in E-Verify.