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Leasing Specialist (Single-Family Rentals)

Remote (East/Central)

About Hazel Valley Homes

Hazel Valley Homes is redefining what it means to rent with care and trust. Our vision is simple yet powerful: Make renters proud of where they live through individualized care and attention. By empowering our team to make thoughtful, on-the-ground decisions for each unique home, we deliver exceptional service that meets the specific needs of our residents and communities.

We are a tight-knit, mission-driven team who value integrity, reliability, and local expertise, ensuring every decision is rooted in a deep understanding of the neighborhoods we serve. We hold ourselves to the highest standards of quality and strive to simplify the rental experience, allowing renters to focus on what matters most to them.

Hazel Valley Homes is growing fast, expanding beyond our St. Louis roots to bring our personalized approach to new markets. We’re looking for passionate individuals who want to be part of a dynamic, people-first company that prioritizes superior service and strong community connections.

The Leasing Specialist is responsible for converting prospective residents into signed leases across a portfolio of single-family rental homes. This role owns end-to-end lead management and outreach, including proactive follow-up, appointment setting, showing coordination, application conversion, and lease execution. Success is measured by speed-to-contact, response quality, tour-to-application conversion, application-to-lease conversion, occupancy impact, and resident experience. 

Core Responsibilities  

  • Own outreach for all assigned leads, ensuring consistent, documented follow-up from first inquiry through lease signing. 
  • Maintain best-in-class speed-to-lead standards (for example: immediate contact attempts during business hours and same-day follow-up for all new inquiries). 
  • Execute multi-channel outreach (phone, SMS, email, and portal messaging) using structured cadences that maximize engagement and conversion. 
  • Qualify prospects efficiently, confirm needs and timing, and match prospects to available homes while guiding them to next steps. 
  • Coordinate and schedule self-guided and agent-guided tours; provide clear instructions, expectations, and support to improve tour completion rates. 
  • Educate prospects on property features, rental criteria, application requirements, and leasing timelines; set accurate expectations and reduce fall-out. 
  • Drive applications through the funnel by identifying friction points, resolving prospect questions quickly, and ensuring completeness and accuracy. 
  • Partner with screening/processing teams to monitor application status and proactively communicate updates to prospects. 
  • Prepare and execute lease packages and required disclosures in compliance with state law and company policy; ensure all documents are completed correctly and on time. 
  • Proactively manage a personal pipeline (leads, tours, applications, leases) with daily prioritization to hit weekly and monthly targets. 
  • Track and report KPI performance (speed-to-contact, contact rate, show rate, application rate, conversion rate, and time-to-lease) and take corrective action when trending off-target. 
  • Collaborate with marketing and operations to provide market feedback, pricing/amenity insights, and recurring prospect objections to improve listing performance. 
  • Ensure a high-quality resident experience by delivering professional, accurate, and empathetic communication at every touchpoint. 
  • Maintain accurate CRM records, activity notes, and outcome dispositions for every lead and interaction. 
  • Support continuous improvement by testing outreach scripts, cadences, and talk tracks; document what works and share learnings with the team. 
  • Build and execute daily outreach plans without prompting, including follow-up for “cold,” “warm,” and “hot” leads.

Goals and Performance Expectations 

This role is measured on monthly business outcomes and operating KPIs. Goals may change month-to-month based on portfolio needs, seasonality, pricing strategy, and operational priorities. The Leasing Specialist are expected to adapt quickly and consistently deliver against updated targets. 

Required Qualifications 

  • High attention to detail with strong compliance and document accuracy discipline.
  • Proficiency with CRM and leasing platforms (for example: Yardi, AppFolio, Buildium, Funnel, Knock, LeadSimple, or similar).
  • Ability to work evenings and weekends as needed to support tour schedules and peak leasing demand. 

Preferred Qualifications 

  • Experience leasing single-family rentals and coordinating self-guided tours. 
  • Knowledge of Fair Housing compliance and state/local leasing regulations. 
  • Track record of exceeding leasing or sales goals in a KPI-driven environment. 
  • Experience collaborating with pricing/marketing teams to improve listing performance. 

Core Competencies 

  • Ownership mindset: takes responsibility for outreach, pipeline health, and results. 
  • Sales discipline: structured follow-up, objection handling, and conversion focus. 
  • Operational excellence: accurate documentation, compliance, and dependable execution. 
  • Adaptability: thrives in environments with shifting priorities and monthly targets. 
  • Customer-first communication: responsive, clear, and professional. 
  • Data-driven execution: uses metrics to prioritize work and improve outcomes. 

Compensation 

Hourly base rate plus performance-based bonus. Bonus is tied to monthly outcomes such as leases executed, conversion performance, and occupancy impact, with metrics and targets set by the business. 

Work Environment 

  • Fast-paced, deadline-driven leasing environment with high phone and messaging activity. 
  • May be onsite, hybrid, or remote depending on market needs; must be able to support tour schedules. 
  • Must maintain confidentiality and comply with Fair Housing and company policies. 

Benefits: 

  • Generous PTO to recharge and maintain a healthy work-life balance.
  • Paid maternity and paternity leave to support your growing family.
  • 401(k) program with matching to help you plan for a secure future.
  • Opportunities for professional growth and development in a fast-paced, innovative environment.
  • A supportive, mission-driven team that values collaboration and shared success.

Why Join Hazel Valley Homes?

At Hazel Valley Homes, employees are encouraged to make a real impact every day. You’ll be part of a team that values your unique contributions and trusts you to make decisions that benefit residents and communities. Joining Hazel Valley Homes means being part of a mission-driven organization that puts people first—both renters and team members alike.

Why Join Hazel Valley Homes?

At Hazel Valley Homes, employees are encouraged to make a real impact every day. You’ll be part of a team that values your unique contributions and trusts you to make decisions that benefit residents and communities. Joining Hazel Valley Homes means being part of a mission-driven organization that puts people first—both renters and team members alike.

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