New

Content Marketing Lead

Chicago, IL

Come for the mission. Stay for the experience.

Let’s keep things simple: we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you! 

Healthcare benefits are complex, underutilized and a mystery for most users. We’re removing that complexity. Now more than ever, employers are adding value to their employees’ benefits like telemedicine and mental health services. HealthJoy’s industry-changing tech platform consolidates those benefits into a simplified benefits experience, saving users time and money.  

With $48.5M in fundraising to date, HealthJoy has garnered workplace awards for Inc.’s Fastest Growing Startups and Built In Chicago’s Best Places to Work while growing globally to nearly 400 team members. We’re continuing down the path of high growth and high impact, and this role is a key member of the Marketing Team making that happen.

Your impact. 

  • Own & build content calendar and strategy across the buyer journey for all  personas including HR, benefits consulting brokers and claims providers.
  • Lead development of content and messaging strategy for HealthJoy’s products to ensure content is delivered on brand and expertly in support of multiple lines of business to drive engagement and conversion.
  • Oversee and develop long form content creation for upper funnel content including blog posts, eBooks, white papers and webinars driving leads. 
  • Oversee content requirements and delivery of content strategy deliverables across a project life cycle, from strategy to publication to measurement and management.
  • Leverage Google Analytics and marketing automation tools to optimize new content, refresh old content, and deliver insight
  • Partner with Vice President of Marketing to develop and maintain a consistent process at the team level to ensure alignment to strategy and best practices across content disciplines.
  • Lead research and distribution for highly technical content pieces (such as white papers and ebooks) 

Your experience.

  • Bachelor’s degree in Journalism, Communications, or Marketing
  • 10+ years of content creation experience in B2B Tech with Healthcare background preferred, inclusive of 5+ years managing a team
  • A passion and a strong understanding of the employee benefits, healthcare, human resources or insurance benefit consulting space and our business’ mission is strongly preferred
  • In-depth knowledge of B2B content marketing strategy and tactics
  • Understanding and adept at writing for all phases of the buyer journey
  • Successful track record of building teams and internal partnerships 
  • Experience developing content strategies and overseeing the end to end delivery, management and measurement within digital experiences
  • Resourceful with awesome research skills, including competitive research and content research for long form writing
  • Boss-level writing, editing, and proofreading skills with great creativity
  • Experience writing content for different formats including; blog posts, marketing collateral, social media, website copy, newsletter, and press releases

Our rewards.

Work should be meaningful and rewarding.

HealthJoy offers a robust package of employee perks and benefits, including healthcare benefits (medical, dental and vision, EAP, and telemedicine), flexible PTO plan, 401k+match, parental leave, and HSA contribution match. We also provide our employees with a remote work stipend to ensure you can work comfortably from home, host virtual-lunch-and-learns, ‘friendship time’ pairings, virtual coffee chats/happy hours, and quarterly team activities.

The best benefit of all? We use our own product. As an employee, you can rely on HealthJoy to feel confident about your own healthcare decisions and get the most out of your unique benefits plan.

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

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