VP, Marketing

Tampa, FL

Preferred Location: Tampa, FL. Relocation provided for qualified candidates.

Come for the mission. Stay for the experience.

We are seeking a strategic, data-driven marketing leader to serve as our Head of Marketing. This executive will be responsible for transforming our growth model from a sales-support function into a predictable, scalable, and efficient marketing-led engine that is the primary driver of TOFU (Top of Funnel) growth. This proven leader will architect and build the entire marketing machine to power our next phase of growth. The core focus will be on implementing a sophisticated segmentation and verticalization strategy and deepening our relationships with existing broker partners to significantly expand revenue. 

Mission

To transition the company to a marketing-led growth model by building a modern, data-driven marketing engine from the ground up. This engine will establish marketing as the primary driver of new opportunities and will implement an intentional strategy to deepen relationships and expand share of wallet.

Requirements

  • Emerging Company & Mid-Market Leadership: 10+ years of experience leading marketing in VC or high-growth emerging companies. You have successfully navigated the transition from a "founder-led" sales model to a professionalized, marketing-driven growth engine within the mid-market and enterprise-lite segments. Helpful if proven track record in the employee benefits and broker channel/industry.
  • Startup Urgency & "Builder" Mindset: Proven track record in fast-paced startup cultures. You possess a "bias for action," moving with high velocity to diagnose friction and build systems from the ground up rather than just managing existing ones.
  • Growth Engine Architect: Expert at designing and scaling a full-funnel B2B growth engine. You have hands-on experience building the marketing operations infrastructure for demand generation, ABM, and automated lifecycle marketing to drive predictable revenue.
  • Integrated Marketing Mastery:
    • Product Marketing: Expertise in translating complex product capabilities into resonant messaging that wins specific vertical market segments.
    • Engagement Marketing: Skilled in driving B2B2C engagement, ensuring that once a group is signed, the individual members are activated and retained.
    • Brand & Content Authority: Ability to build a high-authority brand through strategic content that establishes the company as a thought leader in the HealthTech/Benefits space.
  • Revenue Pipeline Accountability: Direct experience owning a marketing-sourced pipeline quota and managing a performance-driven budget focused on VC-standard unit economics.

Core Competencies

  • Bias for Action & Rapid Iteration: You move at the speed of a startup. You are fearless about testing, failing fast, and course-correcting quickly to maintain momentum in ambiguous environments.
  • Data Driven Marketer: You view growth as a holistic system. You connect the dots between Product, Sales, and Customer Success to ensure the entire engine is optimized for scale.
  • Empathetic Brand Storyteller: You have a "maniacal focus" on the customer’s world. You translate deep empathy for the member and the broker into a brand voice that builds trust and drives action.
  • Technologically Fluent: Deeply comfortable architecting a modern GTM tech stack (SFDC, Marketing Automation, AI tools) to create a sustainable competitive advantage through personalization.
  • Radical Ownership & Transparency: You thrive in the accountability of a venture-backed environment. You "own the red" on a dashboard, arriving with a diagnosis and a solution rather than a justification.
  • Verticalization Specialist: Ability to take a broad value proposition and sharpen it into a surgical GTM strike for specific industries or broker personas.

Team Leadership: Lead mentor and develop a Marketing team across Performance Marketing, Commercial Enablement and

    • Product Marketing: oversee multiple product lines and execute large scale GTM strategies with measurable business impact
    • Engagement Marketing: translate consumer marketing strategies in a BTBTC context to engage and create value for our members across existing products and new product launches. 

Total Rewards 

Job Level: 90  

Salary range can be provided upon request by emailing hr@healthjoy.com.

Certain roles are eligible for additional cash incentives such as commission, annual bonus targets, overtime pay or other variable incentives.

HealthJoy maintains a comprehensive strategy to determine rewarding and competitive packages for individual compensation for new hires, internal promotions and internal job changes. This strategy is based on several factors unique to each individual, including: 1) the skills, experience and qualifications of the individual; 2) the responsibilities and demands of the role; 3) analysis of external market data; and 4) company budget and financial performance. 

HealthJoy is a remote-first employer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. 

At HealthJoy, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each role and individual. 

In addition to cash compensation, HealthJoy offers a rich “Total Rewards” package that includes:

  • Medical, Dental and vision insurance packages
  • HSA contribution match
  • Stock options for eligible roles
  • 401k match
  • Paid parental leave
  • Company sponsored Short Term and Long Term Disability coverage
  • Flexible PTO 

Commitment to Equal Pay

At HealthJoy, we are committed to creating a diverse and inclusive workplace where everyone has the opportunity to succeed and thrive.

We believe that everyone should be paid based on their qualifications, experience, and the work that they do, and not on their gender, race, or any other personal characteristic. Our compensation practices are essential to fostering a diverse and inclusive culture where we value the contributions of all our employees. 

We conduct thorough annual reviews of employee pay and our pay practices to ensure we reward the right behaviors and are providing equal pay for equal work. 

Additionally, we assess the external market and internal equity across like roles. As part of our regular review of pay practices, HealthJoy examines employee pay for potential disparities between persons of different genders, races and ethnicities that are not explainable by objective factors such as performance, experience level, credentials, or location, and are committed to correcting any issues and reviewing practices from unintended outcomes. 

Commitment to Equal Opportunity

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer. 

All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

Don’t meet every single requirement? We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and HealthJoy, we encourage you to apply. You may be just the right candidate for this or other roles.

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