Senior Product Marketing Manager - Interventional Cardiology (PCI Navigator Launch)

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFR_CT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFR_CT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.

Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 400,000 patients worldwide.  

We are seeking a highly experienced and strategic Senior Product Marketing Manager to lead the go-to-market strategy for our newest breakthrough product: PCI Navigator. This critical role is focused on driving adoption and commercial success and positioning PCI Navigator as the essential AI-driven planning tool for interventional cardiologists performing Percutaneous Coronary Intervention (PCI).

PCI Navigator is an integrated, AI-driven pre-procedural planning tool that provides interventional cardiologists with a patient-specific 3D model—detailing anatomy, plaque composition, and lesion-specific physiology—to optimize potential stent placement before the patient enters the cath lab.

Key Responsibilities:

Go-to-Market Strategy & Execution:

• Launch Leadership: Define and execute a robust, scalable launch strategy for PCI Navigator working closely with sales, clinical, and regulatory teams.
• Market Intelligence: Conduct in-depth market analysis to understand local cardiology practice patterns, workflows and collaboration with other specialties to facilitate pre-procedure planning for PCI.
• Messaging & Positioning: Develop compelling, evidence-based product positioning and messaging tailored for interventional cardiologists, cath lab staff and hospital administrators.
• Sales Enablement: Create and deliver high-impact sales tools, training materials, and collateral (presentations, case studies, white papers, ROI calculators) that clearly articulate the clinical and economic value of PCI Navigator.
• Clinical Communication: Work closely with the Clinical Affairs team to translate complex clinical data, including insights from studies like NAVIGATE-PCI, into clear marketing claims and educational content.
• Success Metrics: Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.

Cross-Functional Collaboration:

• Product Input: Act as the voice of the customer to the Product Management and R&D teams, influencing the product roadmap based on market needs, regulatory requirements, and customer feedback.
• Medical/Regulatory/Legal (MRL) Review: Oversee the MRL review process for all marketing materials to ensure compliance with local regulations.
• Thought Leadership: Partner with key opinion leaders (KOLs) and clinical champions in Interventional Cardiology to drive awareness and adoption.
  
  

Skills Needed:

• Proven ability to establish/set marketing strategy and drive execution.
• Critical and analytical thinking to solve business challenges.
• Self-motivated, flexible, and entrepreneurial
• Excellent presentation, written, and verbal communication skills.
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.

Educational Requirements & Work Experience:

• Bachelor's Degree in a related field, preferably business or science.
• Minimum of 5 years with a Bachelor’s degree, or 3 years with a Master’s degree, of relevant experience in marketing or market development.
• Previous medical device, life science, or healthcare commercial marketing experience, including developing and launching marketing initiatives and campaigns to drive adoption.
• Proven success launching and commercializing a new product or platform and launching marketing initiatives in the healthcare space to drive business results.
• Experience in cardiology preferred
• Field sales or field marketing experience preferred
• Experience working with Interventional Cardiologist, Imaging Cardiologists/Radiologist, General Cardiologist and CV line Administrators.
• Ability to travel (up to 30%) to support launches, conferences, and regional team meetings.
  
  

This position has an estimated base salary of $165,000 - $200,000 and bonus.