Social Media Manager

Job Summary:

Our Social Media Manager is responsible for managing Heart & Soil’s brand across all social media channels. This role will own content creation, posting, community management, analyzing performance metrics, and maintaining brand consistency across various social media channels. You are responsible for growing brand awareness, leading with educational and entertaining content that helps us spread the message advocating for an animal-based diet and lifestyle.

Who You Are:

You are a senior and experienced channel manager who can masterfully create industry-leading health content and create the processes to stay organized and scale a growing team.

Who We Are:

Heart & Soil is redefining premium nutrition through our desiccated organ supplements, delivering the highest form of nutrition with ingredients sourced from regenerative, grass-fed, and grass-finished farms. Our mission is to inspire and empower individuals toward radical health and vitality, offering clean, filler-free products that bring the nutrient power of organs to the modern diet.

We are a passionate, purpose-driven team focused on making a meaningful impact—bringing radical health to others and helping to eliminate unnecessary chronic disease.

Responsibilities:

• Strategy Development and Implementation: Work with the team to develop and implement strategies for all of our platforms (Instagram, TikTok, Facebook, Twitter, Pinterest, Podcast channels etc)
• Research and Identify Trends: Identify trending topics, content formats, and questions among our audience to stay at the forefront of the health & wellness conversation
• Content Creation: Produce all creative for organic social (research and write scripts, work with research team to fact-check, direct content shoots, film and edit yourself as needed, work with videographer/editor in post-production, write captions, and create thumbnails)
• Content Posting: Post content across all channels (daily on Instagram)
• Community Management: Engage with our audience on a daily basis; respond to comments, and identify common questions and feedback
• Analytics and Reporting: Analyze social media performance metrics and evaluate how we can adjust strategy, tactics, and continue to produce the best content in our niche
• Campaign Creation: Collaborate with paid social and other marketing teams to plan and execute focused campaigns (incl. product launches, events, influencer partnerships) for larger marketing objectives
• Cross-Channel Content: Collaborate with other marketing channel owners to effectively cross-market pillar content on appropriate social channels (ex: YouTube documentaries, blog posts, RHR podcast, newsletter shoutouts, SMS sign-ups, special offers, etc)
• Creative Process Creation: Create processes that allow the team to seamlessly create content start-to-finish, manage the content calendar, and allow you to create repeatable processes so you can spend your time conquering new social channels.
• Be occasional on-camera talent for Heart & Soil’s Instagram and TikTok channels and maintain our brand voice.
• Coordinate and lead weekly social media team meetings and group brainstorming.
• Cultivate and maintain relationships with select influencers and other social media brands in the health space (through DM’s, story mentions, and grid posts).
• Work with leadership to ensure we are meeting key metrics and aligned on marketing efforts.
• Provide final approval to all final pieces of content before posting to ensure it aligns with channel strategy, our brand and company values.
• Collaborate with paid media team to produce short-form product-focused content.
• Coordinate with Events Team to support our attendance at events and get content for social media.
• Provide happy vibes to the office daily (very important). 😉

Experience:

• 3-5 years experience managing social media channels of a similar size as Heart & Soil (health & wellness brands are a plus!)
• 1-2 years managing a team of social coordinators, creative teams, and working cross-functionally with leaders from other functions
• Proven ability to create and manage high-quality, engaging content for Instagram, TikTok, YouTube, and Pinterest.
• Strong copywriting and editing skills with a knack for capturing a distinct brand voice.
• Familiarity with social media analytics tools and an understanding of how to leverage data to inform strategy.
• A creative thinker with a passion for storytelling, trends, and visual aesthetics.
• Excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Experience with Adobe Creative Suite, Canva, or similar tools is a plus.

What You'll Get:

• Impactful Role: Join a passionate team at a crucial stage to influence the health of millions
• Growth Opportunities: Advancement based on exceptional performance
• Competitive Compensation: Attractive salary and comprehensive benefits including health, vision, dental, 401K matching, PTO, and more
• Unique Perks: Lifetime Gym membership, HQ amenities, Annual Tribe Trips

Requirements for the role include being local to the Austin area (or willing to relocate), Demonstrated experience in a similar role & passion for the Heart & Soil mission.