Senior Account Executive, Digital Healthcare

ABOUT MMC:

For 40 years, MMC — an integrated marketing and communications agency, composed of MMC and RXMOSAIC - has shattered sales records and glass ceilings; launched breakthroughs and broken barriers. We've fully taken flight since our launch as the first and only agency focused on marketing to women, and we continue rewriting the rules of communications for all audiences by being Artfully Disruptive.

Our three practice areas — Healthcare, Consumer, & Corporate — are centered around a world-class creative offering that rivals the most celebrated of ad agencies. With expertise in oncology, vaccines, and maternal health, we wield our creativity with purpose: marrying it with unparalleled audience insights to ignite conversations for healthcare companies and brands. Digitally driven, we don't just stay ahead of the next curve in communications. We define it.

To learn more, please visit: HelloMMC.com.

THE ROLE:

This is a hybrid role tied to our NYC headquarters. MMC offers a flexible hybrid work model encouraging collaboration in the office three days a week, while allowing remote work for two days.

MMC/RXMOSAIC has an immediate opening for a Senior Account Executive, Digital Healthcare, to join our tightknit team of digital specialists. This person will support social/digital workstreams across multiple healthcare clients by participating in strategic planning, campaign execution, content creation, paid promotion and measurement initiatives for leading pharmaceutical companies, and will be the primary connection between strategic plans and successful execution to ensure achievement of business and communications objectives. The SAE will join a team that’s integrated with all other agency divisions, and one that excels in creative thinking, innovating, problem solving, and ability to independently manage multiple assignments with tight deadlines in an organized fashion in partnership with team leadership.

In this role the SAE will serve as a client-facing, day-to-day support on all things digital and social media. They will be instrumental in conceptualizing campaigns and driving execution across multiple brands/workstreams. They will have to opportunity to work closely with senior digital strategists to coordinate digital campaign initiatives that drive measurable results and align to an overarching communication strategy.

The ideal SAE candidate acts like a sponge for all things social/digital and leads with a data driven approach, always striving to go beyond impressions, at the forefront of digital innovation and trends, not afraid to sharing their perspective, and prides themself on proactivity. They should be able to manage and track multiple workstreams at a time. Ideally the SAE has a strong understanding of how social and digital can lead integrated marketing communications in the healthcare marketing space.

YOUR DAY-TO-DAY:

• Provide client counsel on tactical matters linked to strategic plans; anticipate client needs and prepare in advance
• Lead setup and execution of social listening audits to inform program strategies
• Manage day-to-day platform management and paid promotion on client social platforms including TikTok, Meta, X, LinkedIn, YouTube, etc.
• Oversee the positioning, drafting and accuracy of social posts across multiple channels, working closely with creative team to develop content that is engaging while adhering to brand guidelines
• Partner with analytics team to measure the impact of digital content and advertising on overall communications efforts by collaborating on reports that monitor performance, trends, and opportunities within digital channels, working with client, account, and analytics teams to define KPIs for success
• Track results to ensure social performance and business objectives are being met and provide data-supported recommendations on strategy
• Work with influencer specialists to ensure seamless integration of influencer activations into broader digital campaigns, ensuring social best practices and brand guidelines are followed
• Exhibit effective project management and servicing of broader account teams; keep account team in the loop on timelines and deadlines
• Conduct research to support new business opportunities and contribute to creative brainstorms; begin to develop presentation skills
• Maintain a thorough understanding of clients’ businesses and industries, and the industry issues that directly and indirectly affect the client
• Stay current on platform developments and educate colleagues about how platform changes will impact our current and future projects

Agency Leadership

• Actively participate in staff and Digital team meetings
• Develop solid understanding of agency structure, processes, and business goals
• Continually seek to evolve your knowledge of your specialty, client’s business and competitors, vertical industry, media landscape, and emerging trends in consumer behavior
• Create seamless partnership with counterparts in other divisions throughout the agency to ensure integration of digital-first ideas
• Actively participate in the learning community for your specialty, both as an enthusiastic learner and one who shares knowledge with others
• Immerse yourself in digital and social media including: 1) actively participate on several digital/social platforms; 2) attend agency digital programs and training; and 3) seek to deeply understand the social/digital success of the agency
• Provide mentorship to junior staff; facilitate teamwork and learning opportunities by delegating and involving junior staff whenever possible

Performance Management & Talent Development

• Work with your manager to create a development plan for your career, then take responsibility for continually seeking to grow and develop yourself
• Contribute suggestions to specialty leaders and HR for staff training programs (e.g. MMC Masters Workshops, select individual seminars)
• Identify skills you want to learn and areas of expertise you want to focus on and help bring those offerings forward within the agency

WHAT WE ARE LOOKING FOR:

• Possess a minimum of 3+ years of agency experience in a client facing Social/ Digital Account role, preferably in a healthcare/pharmaceutical digital marketing agency
• Keen knowledge of the Digital and Social landscape; demonstrates expertise of social platforms, social listening, and paid promotion
• Strong understanding of digital data, analytics, and insights with experience developing client-facing measurement reports
• Possess strong organization and time management skills, eloquent communication, patience, and grace under pressure
• Ability to manage multiple workstreams and project life cycles from beginning to end – seeing the big picture while maintaining reliability and continual follow-through
• Must be a confident and professional agency representative in client-facing situations
• Experience in website builds, SEO and paid search a plus but not required
• Social media content strategy and execution on behalf of pharmaceutical and biotech brands, including non-branded disease awareness campaign content and branded product content across Facebook, Instagram and other channels
• Experience working with pharmaceutical and biotech corporate communications clients to develop integrated strategy for content created for both corporate social media channels and key executive leaders channels with a focus on LinkedIn
• Ability to independently execute paid social campaigns across Meta, LinkedIn, X and TikTok, including articulating audience targeting strategies, defining the ideal KPIs and metrics targets based on defined benchmarks.
• Helpful to share any certifications from digital or social platforms such as Google Analytics Certification, Meta Blueprint course completion, etc.

WHAT MMC OFFERS:

• Paid Holidays
• Vacation & Wellness Days
• Comprehensive health and wellness benefits
• Lifestyle Benefits Reimbursement Program (Fitness, Home Internet & Select Cell Phone Services)
• Savings program with company match
• Family Forming Benefit (paid parental leave) and Carrot Fertility (egg freezing, IVF benefits)
• Flexible work arrangements
• Professional learning and development opportunities
• Learning Development Fund
• Discount on Pet Insurance
• Commuter benefits
• …and so much more!

The anticipated salary range for this position is ($60,000-$90,000). Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

MMC / RXMOSAIC is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Employees from diverse or underrepresented backgrounds are encouraged to apply.