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Marketing Analyst
New York, NY
At Tend, we do dental differently.
Tend is rewriting the playbook of modern dentistry by building a company around the patient and the provider. We believe that with the power of technology, a hospitality-driven mindset, and a top tier clinical team, we can make going to the dentist something to look forward to. Our vision is to transform the dental experience into one that is empowering, human and personalized.
Since launching in 2019, we have provided exceptional care to over 100,000 patients across five major cities: New York, Washington DC, Boston, Atlanta and Nashville. With thousands of five-star reviews, Tend has become one of the country's top-rated and in-demand dental practices, with over 650 team members to support this mission. We’re continuing to grow quickly and looking for the best of the best to come join our team.Tend is seeking a Marketing Analyst who will be a key player in optimizing our paid media efforts and using data to guide decision-making across multiple marketing channels. The ideal candidate will have a strong background in data analysis and digital marketing performance metrics. Your insights will directly influence where and how we allocate our ad spend to drive member acquisition and enhance member engagement.
Responsibilities:
- Analyze the performance of paid media campaigns across multiple channels (Google Ads, Meta, display ads, direct mail, CTV, etc.) to identify opportunities for optimization.
- Manage and monitor ad spend budgets, ensuring efficient allocation to drive maximum ROI.
- Leverage member data to segment audiences and identify high-value personas for targeting in future campaigns.
- Collaborate with the member experience team to understand member behavior and feedback, informing improvements in marketing strategies.
- Assist in the development of marketing models to understand the impact of various touchpoints in the member journey.
- Use advanced analytics tools (Google Analytics, Looker, Salesforce, etc) to prepare and present performance reports.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3-5 years relevant experience.
- Strong experience with data analysis, reporting, and performance tracking.
- Proven ability to work with cross-functional teams to implement marketing strategies.
- Proficiency in data analysis tools and platforms
- Strong problem-solving skills and a keen attention to detail.
- A collaborative team player with excellent interpersonal skills.
New York pay range
$90,000 - $100,000 USD
The Tend Difference
The highest standard of care, anywhere.
You’ll work with highly-esteemed clinical leadership and experience-obsessed colleagues to provide the best patient experience possible, with access to technology that’s head and shoulders above the average practice. You’ll have exciting opportunities to collaborate with talented team members to make visits extraordinary. Our hospitality-driven approach to care means that patients actually look forward to seeing you.
A top-tier clinical team who puts patients first.
We value science over sales, and promote a culture of warmth and hospitality — our teams are recognized for going the extra mile for our patients. We trust our providers to put patient needs first, and never implement production quotas. We offer a warm, collaborative culture and are proud to be an inclusive, curious team driven by excellence.
Innovate Dentistry. Tend to Others. Grow Together.
Tend has become beloved by patients and providers alike for combining beautiful work environments with cutting-edge clinical technology. Our providers are rewarded based on an innovative pay structure, as well as education programs that are training the next generation of industry leaders. And our top-notch total rewards packages include both best-in-class benefits and compensation. You’ll not only have the chance to be part of a thriving, industry-changing company, but empowered to become an expert in your field and supported through continuing education.
Tend is an Equal Opportunity Employer.
Tend is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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