Back to jobs
New

Regional Category Sales Specialist - Footwear

Atlanta, Georgia, United States; Birmingham, Alabama, United States; Denver, Colorado, United States; Grand Rapids, Michigan, United States; Memphis, Tennessee, United States; Miami, Florida, United States; North Carolina, United States; Orlando, Florida, United States; Richmond, Virginia, United States; United, USA

COMPANY OVERVIEW

HexArmor® is a leader in developing some of the most advanced PPE solutions for your eyes, hands, arms, body and feet. At HexArmor®, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to design innovative, high performance PPE that helps ensure workers return home in the same condition they arrived.  Our mission is to provide the protection that makes this possible, for every worker, everywhere.

SUMMARY

The Regional Category Sales Specialist  will have an opportunity to drive sales growth and expand the HexArmor business within an assigned territory. This field-based Specialist will develop new retail partnerships, grow existing customer relationships, and execute strategic initiatives that increase brand awareness, distribution, and sales.

Working remotely from within the assigned territory, the Specialist serves as the primary representative for the HexArmor brand, partnering with specialty workwear retailers, safety footwear dealers, distributors, and retail chains. Success in this role requires a balance of new business development, account management, product education, and market development.

This position works closely with Sales Leadership, Marketing, Product Management, Customer Service, Operations, and the End-User team to create demand, identify growth opportunities, and deliver exceptional support to retail partners. Through proactive customer engagement and strategic territory management, the Retail Sales Specialist plays a key role in expanding the HexArmor retail footprint and achieving territory sales objectives.

LOCATION

The territory for this position is the New England region. The home office location is flexible, but an ideal candidate's home office would be located in the Mountain Western US (CO, NM, AZ, WY) or the Southeastern US (VA, NC, SC, GA, FL, AL, MS, TN).

JOB RESPONSIBILITIES

Business Development

  • Identify, prospect, and secure new retail partners throughout the assigned territory.
  • Develop strategic territory plans focused on expanding distribution and increasing market share.
  • Execute a disciplined sales process to generate new business opportunities and convert prospects into active customers.
  • Expand product placement and assortment within existing retail partners.
  • Identify opportunities to penetrate new market segments and geographic areas.

Account Management

  • Build and maintain strong relationships with retail buyers, owners, and key decision-makers.
  • Develop annual business plans with strategic retail partners.
  • Conduct regular account reviews to identify opportunities for growth.
  • Improve sell-through through product recommendations, assortment planning, merchandising, and staff engagement.
  • Deliver exceptional customer service while serving as the primary point of contact within the territory.

Territory Management

  • Effectively manage all retail opportunities within the assigned territory.
  • Maintain an active pipeline of prospective accounts and business opportunities.
  • Prioritize customer visits based on opportunity, strategic importance, and business needs.
  • Travel extensively throughout the territory to support customers and grow the business.
  • Provide accurate sales forecasts and pipeline updates.

Brand & Product Leadership

  • Present the HexArmor Safety Footwear portfolio to prospective and existing customers.
  • Conduct product demonstrations and sales presentations.
  • Train retail associates and sales teams on product features, applications, competitive advantages, and selling techniques.
  • Ensure consistent execution of HexArmor brand standards across retail partners.
  • Represent HexArmor at trade shows, customer events, and industry meetings.

Market Development

  • Partner with distributors to support retail growth initiatives.
  • Collaborate with the HexArmor End-User team to convert end-user opportunities into retail sales.
  • Identify regional industries and applications where HexArmor products provide a competitive advantage.
  • Develop local market strategies that increase awareness and demand for the HexArmor brand.
  • Monitor competitive activity and emerging market trends.

Marketing & Sales Execution

  • Execute regional marketing initiatives that support retail partners and drive sales.
  • Coordinate product launches, promotional programs, and merchandising initiatives.
  • Utilize sales tools, digital assets, and point-of-sale materials to maximize customer engagement.
  • Identify opportunities for local marketing events, retailer promotions, and customer education.
  • Provide customer feedback that supports future product and marketing development.

Cross-Functional Collaboration

  • Partner with Customer Service, Operations, Product Management, Marketing, and Sales Leadership to deliver an exceptional customer experience.
  • Coordinate sample requests, product availability, merchandising materials, and customer onboarding.
  • Communicate customer needs, competitive insights, and market intelligence to internal stakeholders.
  • Support company initiatives and strategic priorities across the retail channel.

REQUIRED QUALIFICATIONS

 

  • Bachelor's degree in Business, Marketing, Sales, or a related field or equivalent combination of education and relevant sales experience.
  • 1–3 years of successful territory sales experience.
  • Proven ability to develop new business while growing existing customer relationships.
  • Strong presentation, negotiation, and relationship-building skills.
  • Excellent verbal and written communication skills.
  • Highly organized with strong time management and territory planning abilities.
  • Experience using CRM systems and Microsoft Office applications.
  • Ability to travel 50–70% throughout the assigned territory.

 

PREFERRED QUALIFICATIONS

 

 

  • Experience selling safety footwear, work boots, PPE, industrial products, workwear, or related products.
  • Retail safety footwear or work boot sales experience.
  • PPE or industrial safety products experience.
  • Retail account development experience.
  • Territory management experience.
  • Merchandising and retail product experience.
  • Experience selling through independent retailers and regional retail chains.

 

 COMPENSATION

  • Base Salary and Commission

 

HexArmor is proud to be an Equal Opportunity Employer. We are committed to creating a workplace where all individuals are treated with dignity and respect. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law.

At HexArmor, we believe diversity in people and ideas makes us stronger. We are committed to attracting and retaining a diverse employee workforce honoring people’s experiences, perspectives, and cultural backgrounds. As one HexArmor community, we strive to create and maintain a working environment that is welcoming, inclusive, and impartial.

If you require a reasonable accommodation during the application or interview process, please let us know.

** Employment offers are contingent upon an E-Verify check and the successful completion of a pre-employment drug screen and background check **

Create a Job Alert

Interested in building your career at HexArmor? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...

HexArmor's Notification of GDPR

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in HexArmor’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.