Customer Marketer

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com.  Visit our Mission and Culture doc here. 

Position Overview

The Customer Marketer at HeyGen will be a key member of the marketing team, driving customer advocacy and leveraging compelling customer stories to fuel trust, loyalty, and pipeline growth. This role is perfect for a data-driven marketer with deep expertise in customer advocacy, storytelling, and integrated campaigns to drive measurable results. The ideal candidate has a proven track record of scaling advocacy programs that influence conversions and retention while building trust with customers.

Key Responsibilities

• Develop and scale the customer advocacy program, generating testimonials, case studies, referrals, and video stories that drive both self-serve and sales signups.
• Proactively source and grow a comprehensive repository of customer stories
• Amplify customer stories across social media platforms and video channels to increase visibility and engagement.
• Integrate advocacy assets into marketing campaigns to enhance their impact and align with broader marketing goals.
• Build and manage a Customer Advisory Board featuring senior leaders who align with our ICPs.
• Design and execute customer-focused campaigns to drive cross-sell, upsell, and feature adoption, fostering deeper product engagement.
• Track campaign performance, measure key KPIs, and identify opportunities for optimization to achieve desired business outcomes.

Preferred Qualifications

• 5+ years of experience in customer marketing, advocacy, or a related field within a B2B SaaS company.
• Proven ability to create and scale customer advocacy programs, including case studies, testimonials, and referrals.
• Exceptional storytelling skills, with a track record of crafting compelling narratives across various channels.
• Data-driven mindset with experience tracking metrics such as engagement, referral rates, and pipeline influence.
• Experience collaborating cross-functionally with social, demand generation, sales, and product teams.
• Strong organizational and project management skills, capable of juggling multiple priorities and meeting deadlines.
• Passion for building relationships with customers and leveraging their success to drive business growth.
• Self-starter with an entrepreneurial spirit and a love for problem-solving.
• Comfortable with a fast-paced environment, balancing strategic thinking with hands-on execution.

Salary Range
$125,000 – $140,000 annually
Please note that the salary information is a general guideline only.  HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!