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Hibu is seeking a Senior Product Manager on the Digital Product Team to focus on Core Client Experiences. This role will play a critical part in shaping & implementing strategic decisions for how Hibu clients recognize value from our solution, with an emphasis on developing digital experiences for Hibu customers across web and mobile platforms ensuring they can complete immediate jobs to be done and putting them on a path for lifetime growth. This role will enhance customer lead analysis tools and identify customer journey moments to help customers save time and realize value. The role will also own the third party integration roadmap and will define opportunities to use AI to enhance Hibu’s client facing tools.

The Senior Product Manager is responsible for managing or participating in product implementation and enhancement projects across multiple Hibu products and services, coordinating closely with Hibu’s Tech and Ops teams, and with vendors and partners on customization, integration and feature development needed. The Senior Product Manager is also responsible for data analysis across Hibu’s products and services, to track trends, uncover insights, and provide information to Marketing, Go To Market and Training teams for use in marketing collateral and case studies.

Primary Responsibilities:

Define product features and functionality requirements (business, technical and operational) to meet market needs and achieve Hibu’s strategic and commercial goals
Defines integration and interoperability requirements (APIs, SDKs, partner enablement) aligned with Hibu’s ecosystem strategy and product goals
Develop a deep understanding of client needs and intent to suggest new opportunities to enhance client value
Work with lines of business to understand value drivers for their customers
Leverage experimentation platforms to test and iterate on potential experiences, validate the journey map and increase customer value over time
Work with Hibu’s Tech and Ops teams and our partners and vendors to translate business, technical and operational requirements into system enhancements and integration requirements
Work as part of an Agile product development team and process (manage feature backlogs, etc.)
Work with Development, QA, IT and other parallel organizations to complete and deploy Product Releases
Work with Go To Market, Sales Training, Marketing and Sales to launch Product Releases commercially
Communicate regularly with other Product team members to ensure enhancements and releases fit seamlessly with other Hibu Products.
Work with Business Intelligence to build and enhance reporting for Solutions and Product specific churn.
Collect and analyze data from Hibu’s products to identify trends, insights and opportunities which can help drive our Product roadmaps and be used by Hibu’s Marketing, GTM and Sales and Operations Training teams to develop collateral and case studies and/or empower teams
Investigate vendor and partner issues related to API calls, webhooks and/or data transfer or retrieval issues
Monitor the digital marketing landscape to keep abreast of new technologies and capabilities regarding digital marketing, and inform Hibu’s strategic and tactical product roadmaps. Attend industry webinars, conferences and similar events as needed

Business Relationships:

Work with vendors and partners to define and implement new features and capabilities for Hibu’s Digital products, and to manage integrations with Hibu’s systems.
Work with Hibu’s Tech and Operations teams to define and implement new products, features and capabilities for Hibu’s Digital Products
Work with Hibu’s Marketing, Go To Market and Training teams to leverage data, trends and insights from across Hibu’s Products and Solutions to arm them and make them more effective

Competencies/Critical Skills:

Understanding of digital marketing markets, trends and technology
Experience with complex API integrations between systems
Experience in an Agile product development environment and related processes (2+ years)
Experience in data analysis, experimentation tools and the use of tools such as PowerBI
Familiarity with the marketing needs of local businesses
Ability to communicate effectively with a wide range of audiences from engineers to executives
Strong communication and presentation skills using Office or compatible products
Familiarity with Sales Force or other similar CRM system
Experience building AI into software or using AI during the course of building software
Experience using Jira/Atlassian suite of tools (or similar) as part of the product management process

Experience, Qualifications and Requirements Required/Preferred

Bachelors degree in technical field or business Required

5+ years in a Technology Industry (Internet, Online Media, Digital Marketing, etc.) Required

5+ years in a Product Management or Technical Management/Process Role Required

Experience with Agile product development Required

Experience using Jira/Atlassian suite of tools (or similar) as part of the product management process Required

Experience with Online and/or Mobile Advertising Preferred

Leadership experience in a Matrix organization (indirect team management) Preferred

Experience using AI for business efficiency gains Preferred

Experience building AI into software or using AI during the course of building software Preferred

Experience in developing web and mobile experiences Preferred

IND10

#LI-CK1

#LI-HYBRID

Working with us means joining a team of truly extraordinary people working to improve communities across the country. Joining our team means not only working in a fun environment with smart people, but also being able to take advantage of our competitive compensation, ongoing training, incentives, and generous benefits package.
Learn more about the Hibu culture here: Culture at Hibu

NOTE: Hibu is an Equal Opportunity Employer, and consistent with applicable law, provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in completing our job application process. If you need reasonable accommodation and/or are having difficulty completing our online application process due to a disability you may use the following email address applicationaccomodation@hibu.com : Please include your name and contact information and the title of the position you are interested in. Note: this is not for general employment inquires or correspondence. Hibu will only respond to requests related to those who need assistance with the online application process due to a disability

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Senior Product Manager

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