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Marketing Lead

Indianapolis, IN

High Alpha is a venture studio and fund that conceives, launches, and scales next-generation B2B SaaS companies. Based in Indianapolis, we're one of the largest and most active venture capital firms in the Midwest, pairing company-building expertise with venture investment to create category leaders. Our team believes great brands and great businesses are built together, and marketing sits at the center of both.

Most marketing roles ask you to go deep on one thing. This one asks you to go wide on everything. As Marketing Lead at High Alpha, you'll be responsible for marketing at one of the largest and most active venture firms in the Midwest, reporting directly to a cofounder and general partner. You'll own the full marketing surface area and work shoulder to shoulder with every function in the firm. The mandate is to grow the High Alpha brand and support our portfolio companies in helping them reach their full potential. You'll work directly with High Alpha's leadership team, gaining exposure to venture investing, company creation, and some of the most ambitious founders in B2B software.

WHAT YOU’LL DO

Brand Ownership and Execution

You'll be the steward of the High Alpha brand and the engine behind how we show up in the world. That means owning:

  • Brand.  Protecting and advancing one of the most distinctive brands in venture.
  • Communications and PR.  Funding announcements, firm news, thought leadership, and media relationships.
  • Web and social.  Our digital presence, end to end.
  • Events.  Supporting the gatherings that bring our community of founders, LPs, and partners together.
  • Portfolio support.  Serving as a strategic marketing resource to the startups we create and fund.

This is a builder's role. You'll co-create the strategy and activate the work. And you won't do it from the sidelines: you'll work side by side with High Alpha partners to help source and support investments, getting a front-row seat to the craft of venture investing and a hands-on role supporting startups across the country that are reinventing industries and growing our economy.

A DAY IN THE LIFE

On any given day, you might be drafting a press release for a funding announcement, helping interview a CMO candidate for a portfolio company, sitting in a leadership meeting, and working with our design team on an industry report. The only guarantee is that tomorrow will look different. You'll be stretched in unexpected ways and embrace a high level of ownership over your work.

WHO YOU ARE

  • 3 to 5 years of marketing experience, ideally in enterprise software, SaaS, venture, or agency environments.
  • A talented generalist. You're capable across several marketing disciplines, and your track record shows range: e.g. brand work, PR, event management, content strategy and web and social.
  • A strong writer who can move between a press release, a tweet, and an executive brief without losing the thread.
  • Equal parts strategist and operator. You think at the strategic brand level, but are comfortable turning dials and doing the work.
  • A natural collaborator. As the sole marketer, you'll partner daily with design, talent, investing, and platform teams. You don't need a marketing department to do great marketing, but you do need to play well with everyone else's.
  • You're comfortable with ambiguity and energized by variety.
  • You possess exceptional taste. You know good work when you see it, and you won't ship anything less.
  • Comfortable in the modern marketing stack. Hands-on experience with tools such as HubSpot, Webflow, and analytics platforms (or the ability to get there fast).
  • You're obsessed with AI. You use it to automate the repetitive, multiply your output, and do the work of a larger team on your own.
  • No job is above your paygrade or beneath you. You're equally comfortable on-stage, engaging with investors, printing name tags, or shooting event photos.
  • You thrive in an in-office environment. We believe our best work happens when we're together, and you'll be in the office with the team at least three days a week, collaborating, brainstorming, and building alongside colleagues.

Benefits & Perks

We believe great work starts with taking care of great people. Our benefits include:

  • Competitive salary, annual bonus opportunity
  • Comprehensive medical, dental, and vision insurance
  • 401(k) 
  • Unlimited PTO
  • Paid parental leave
  • Professional development and learning opportunities
  • Hybrid schedule with an in-office culture three days per week

What We Value:

DREAMING BIG

We constantly challenge ourselves to push boundaries, defy conventional wisdom, and take smart risks by pursuing big opportunities hiding in plain sight.

MOVING FAST

We push ourselves and portfolio companies to build processes and systems that compress time, speed, and decision-making to produce results faster.

EXPECTING MORE

We demand the best from ourselves, our team, and our partners. We create the context for success by providing the appropriate resources, infrastructure, training, and mentorship required to win.

High Alpha is an equal-opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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