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Customer Marketing Manager

US-Remote

About Higher Logic: 

Higher Logic exists to connect people, knowledge, and ideas to improve lives and organizations. Through our community solutions, we empower growth-stage businesses and associations to build a more engaged and meaningful relationship with their customers and members. Higher Logic serves more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 42 countries worldwide. 

Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day. 

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We are seeking a highly motivated Customer Marketing Manager to join our team. The primary responsibility of this role is to drive revenue growth and customer retention through effective cross-selling and up-selling strategies and campaigns. In addition to cross-selling and up-selling, this role will involve supporting various marketing and customer engagement initiatives to ensure overall business growth.

Key Responsibilities:

· Develop and implement strategic cross-selling and up-selling plans to maximize revenue and reduce churn of existing customers.

· Work with product marketing to tailor product recommendations that enhance the customer experience and satisfaction.

· Work cross-departmentally with customer sales executives and customer success managers (Advisors) to understand customer needs and identify sales enablement marketing needs.

· Track and analyze sales performance metrics to refine strategies and improve results.

· Conduct outreach to customers for case studies and customer references, coordinating all necessary elements.

· Support overall marketing department with tasks including, but not limited to, setting up Gong flows, creating and sending campaign emails, and creating landing pages.

· Organize and execute webinars, lunch & learns, and customer group demos, including managing zoom questionnaires, website updates, email builds and sends, Salesforce campaigns, and collaborating with Revenue Operations on marketing automation items.

· Own G2 and Capterra presence, including sourcing reviews and strategizing on leveraging these relationships.

· Support product marketing and partner marketing initiatives, as needed.

 

Qualifications:

· Bachelor’s degree in Business, Marketing, or a related field.

· 5+ years, B2B SaaS marketing experience.

· Demonstrated success developing cross-selling and up-selling campaigns.

· Excellent communication and interpersonal skills.

· Ability to analyze data and make informed decisions.

· Self-motivated with a results-driven approach.

· Proficiency in CRM software and sales analytics tools.

· Familiarity with Monday.com, Gong, HubSpot, Salesforce or similar technologies

 

 

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You’ll earn: 

  • Competitive compensation.
  • Comprehensive health benefits package. 
  • 401(k) plan with employer match. 
  • Healthcare and dependent-care flexible spending account. 
  • Company short-term and long-term disability insurance. 
  • Company culture that recognizes its employees. 
  • Room for growth and development and management that cares about your professional growth and will help you achieve your goals. 
  • Significant advancement opportunities for outstanding performers. 

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