Job Application for Director of Product Marketing at Higher Logic

The Director Product Marketing owns positioning, messaging, and go-to-market strategy for Higher Logic’s product portfolio. This is a high-impact year — with several significant product launches on the roadmap, this role will be at the center of driving product adoption and revenue growth across North America and APAC.

You’ll translate deep association market knowledge into positioning that resonates, launch strategies that land, and enablement that helps Sales win. You’ll manage one direct report and work cross-functionally with Product, Sales, Enablement, Demand Gen, and Customer Success. The right person for this role is equal parts strategist and operator — someone who can set direction and build the repeatable systems to execute at the pace our business requires.

ESSENTIAL DUTIES AND RESPONSIBILITES

Positioning & Competitive Strategy

Own product positioning and messaging across the portfolio. Define how Higher Logic shows up in the market relative to competitors — including battlecards, win/loss analysis, and ongoing market intelligence. Ensure every customer-facing touchpoint tells a consistent, compelling story grounded in deep understanding of the association buyer.

Go-to-Market & Product Launches

Lead go-to-market strategy and execution for a high volume of product launches and feature releases. Build and operationalize a repeatable launch framework that coordinates Product, Demand Gen, Enablement, and Customer Success — ensuring launches translate into adoption, retention, and revenue, not just announcements.

Revenue Influence & Sales Partnership

Partner with Sales and Revenue leadership to improve win rates and accelerate deal velocity. Develop the collateral, messaging frameworks, and enablement tools that help reps articulate value and close. Track and report on pipeline contribution, win rates, adoption, and retention influence to ensure product marketing is directly tied to revenue outcomes.

Market Insight & Thought Leadership

Serve as the internal voice of the association and B2B community buyer. Leverage proprietary research and benchmark data to strengthen positioning and fuel thought leadership. Translate customer and market insight into input that influences the product roadmap and business strategy.

Team & Process

Manage and develop one direct report. Establish standards and repeatable processes for messaging, launches, and competitive intelligence. Apply AI tools and automation where practical to increase the speed and scale of the function.

KNOWLEDGE AND ABILITIES REQUIRED:

Strong product marketing skills including positioning, messaging, and go-to-market strategy for B2B SaaS.

Deep knowledge of the association market — member engagement models, buying processes, and competitive landscape.

Ability to develop and execute marketing strategies that drive measurable revenue and adoption outcomes.

Strong cross-functional collaboration across Product, Sales, Enablement, and Customer Success.

Excellent written and verbal communication skills; comfortable presenting to senior leadership.

Comfort operating at both strategic and tactical levels — able to set direction and execute at pace.

AI fluency — a practical mindset toward using AI and automation to elevate marketing effectiveness.

EXPERIENCE DESIRED:

Typically has at least eleven years of experience, or nine years and a degree.

7+ years of product marketing experience in B2B SaaS, including 3+ years in a senior or leadership role.

Significant experience working within, for, or marketing to associations (required).

Hands-on experience leading end-to-end product launches, ideally at a high cadence.

Experience partnering with Sales and Product to drive revenue growth.

Experience managing direct reports.

Create a Job Alert

Interested in building your career at Higher Logic? Get future opportunities sent straight to your email.

First Name

Last Name

Preferred First Name

Country

Phone

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

Are you legally authorized to work in the United States or Canada?

Select...

Do you now, or will you in the future, require sponsorship for employment visa status?

Select...

What are your salary expectations?

Are there any agreements (e.g., non-competition, non-solicitation, non-disclosure, confidentiality), covenants, judgments, orders, decrees, or other obligations, written or otherwise, that may prevent, limit, or restrict you from accepting employment with Higher Logic, carrying out your duties as a Higher Logic employee, or otherwise affect your employment with Higher Logic?

Select...

If yes, provide details:

I certify that I personally completed this application and affirm that the information provided and/or incorporated by reference on my application for employment with Higher Logic and all other information I provide during the screening/hiring process is true, accurate and complete and that I have withheld nothing that would affect my application unfavorably. I understand and agree that any false or misleading information, misrepresentations, or omissions may disqualify me from further consideration for employment and may result in dismissal if discovered at a later date. I understand that completion of my application does not assure me of a position with Higher Logic. I also understand that neither my application nor any other document constitutes a contract of employment for a specific term and that any employment relationship that may be established with be “at will” and may be terminated at any time, for any reason or for no reason, by me or Higher Logic. I also understand that no representative of Higher Logic has the authority to enter into an employment agreement, guarantee employment for a specified period, or modify any of the foregoing, other than the President, who would need to do so in a written document that expressly revises, modifies, deletes, or supersedes the policy of at-will employment. Any oral or written statements to the contrary are hereby expressly disavowed and should not be relied upon by any prospective or existing employee. *

Yes

How did you hear about this career opportunity?

Select...

Have you ever been an employee of Higher Logic or one of its subsidiaries (i.e. Kavi, Socious, Informz, Real Magnet, Customer Imperative, Vanilla Forums)?

Select...

Director of Product Marketing

Apply for this job