Job Application for Marketing Manager, Campaigns at Higher Logic

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Company Description

At Higher Logic, engagement happens here. As the industry-leading, human-focused engagement platform we deliver powerful online communities and communication tools to organizations looking to build, retain, and grow their member or customer base. We're obsessed with engagement and, with over 13 years of experience in the industry, we've got it down to a science. We are a global company with offices throughout the US, Canada, and Australia. We serve more than 3,000 customers, representing over 350,000 online communities with over 200 million users across 42 countries worldwide. Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day.

JOB SUMMARY

Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market.

This role partners closely with the Product Marketing Director and Senior Customer Growth Manager to implement product launches, lifecycle campaigns, and targeted marketing programs. The Marketing Manager owns the day-to-day execution of campaigns and contributes ideas for improving pipeline performance through experimentation, testing, and data-driven insights.

This is a highly collaborative role that works across Marketing, Sales, Product, and Customer Success to ensure campaigns are delivered effectively and contribute to measurable business outcomes.

Essential Duties and Responsibilities

Campaign Execution

Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule.

Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events

Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams

Maintain campaign calendars and ensure programs launch smoothly

Pipeline Growth & Optimization

Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement.

Monitor campaign performance, analyze results, and share insights with internal stakeholders

Recommend improvements to campaign tactics and targeting

Run experiments and tests to improve engagement, conversion, and pipeline contribution

Cross-Functional Collaboration

Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities.

Align campaigns with product launches and customer growth initiatives

Ensure campaigns support the broader marketing and revenue strategy

AI-Enabled Marketing

Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.

Use AI tools to assist with campaign development, content iteration, and segmentation

Experiment with AI-driven approaches to improve marketing performance and efficiency

Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices

Qualifications

3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company

Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs

Strong project management skills with the ability to manage multiple initiatives simultaneously

Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong

Ability to analyze campaign data and translate insights into actionable improvements

Strong written and verbal communication skills

Bachelor’s degree in Marketing, Communications, or a related field

Experience Desired

Experience marketing to associations, membership organizations, or nonprofit organizations

Experience supporting product launches or lifecycle marketing programs

Familiarity with AI tools used in marketing workflows

EEO Disclosure

Higher Logic is committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Higher Logic is committed to ensuring that its application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please contact us by emailing HRBenefits@higherlogic.com

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I certify that I personally completed this application and affirm that the information provided and/or incorporated by reference on my application for employment with Higher Logic and all other information I provide during the screening/hiring process is true, accurate and complete and that I have withheld nothing that would affect my application unfavorably. I understand and agree that any false or misleading information, misrepresentations, or omissions may disqualify me from further consideration for employment and may result in dismissal if discovered at a later date. I understand that completion of my application does not assure me of a position with Higher Logic. I also understand that neither my application nor any other document constitutes a contract of employment for a specific term and that any employment relationship that may be established with be “at will” and may be terminated at any time, for any reason or for no reason, by me or Higher Logic. I also understand that no representative of Higher Logic has the authority to enter into an employment agreement, guarantee employment for a specified period, or modify any of the foregoing, other than the President, who would need to do so in a written document that expressly revises, modifies, deletes, or supersedes the policy of at-will employment. Any oral or written statements to the contrary are hereby expressly disavowed and should not be relied upon by any prospective or existing employee. *

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Marketing Manager, Campaigns

Company Description

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