Sales Enablement & Onboarding Lead (EMEA)

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth.

We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform goes a step further,  allowing marketers to set goals and guardrails that AI agents can then use to personalize 1:1 customer interactions. Traditionally, only technical teams had the skills to access and use customer data. With Hightouch, every business user can deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

Our team focuses on making a meaningful impact for our customers. We approach challenges with a first-principles mindset, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals. 

What else? We’re based in San Francisco but have team members all over the world. Our Series C put us at a $1.2B valuation, and we are backed by leading investors such as Sapphire Ventures, Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.

About The Role 

We're seeking a Sales Enablement & Onboarding Lead to join our London team and drive sales excellence across EMEA markets. This London based role will  work with technical and non-technical front line sellers to build the skills and confidence needed to win complex deals. 

You'll be responsible for hands-on coaching, delivering structured onboarding programs, and adapting our global enablement frameworks for regional market dynamics. The ideal candidate brings 3-5 years of B2B SaaS enablement experience, knowledge of the data, CDP, or martech ecosystem, and a proven track record of improving sales performance through individual coaching and program delivery. This is an opportunity to make a direct impact on how we compete and win while building scalable enablement programs that support our rapid growth.

Key Responsibilities

Program Execution & Delivery

• Execute onboarding programs for technical and non technical new hires using structured 30-60-90 day frameworks with clear competency milestones
• Deliver live training sessions including weekly enablements, workshops, product deep-dives, competitive positioning, and demo certifications
• Facilitate ongoing learning through regular skills sessions, quarterly business reviews, and certifications

Individual Coaching & Development

• 1:1 coaching programs with quota-carrying reps to improve discovery, demo, value selling, and closing skills
• Skills gap assessment identifying individual development needs and creating targeted improvement plans
• Performance tracking monitoring individual progress through onboarding milestones and ongoing competency development

Regional Customization & Localization

• Market adaptation of global frameworks for regional competitive dynamics, cultural considerations, and buying behaviors
• Industry-specific content development for key verticals (retail, B2B SaaS, fintech) relevant to your region

Content Creation & Optimization

• Training material development adapting frameworks into actionable training content and job aids
• Competitive intelligence keeping battlecards and objection handling current with regional competitive landscape
• Resource management ensuring sales teams have easy access to enablement content through our sales enablement platform

Required Qualifications

Experience & Background

• 3-5 years in sales enablement, sales training, or related role within B2B SaaS or technology companies
• Proven track record of delivering training programs that drive measurable improvements in sales performance
• Individual coaching experience working directly with quota-carrying sales representatives
• Regional market knowledge with understanding of local competitive dynamics and customer buying behaviors
• Ecosystem Knowledge in at least one of the following: data activation, customer data platforms, martech stack, or adtech ecosystem
• Experience with modern sales methodologies (MEDDIC, Challenger Sale, Command of the Message preferred)
• Must be able to commute to our London office twice a week

Core Competencies

• Exceptional facilitation skills with ability to lead engaging virtual and in-person training sessions for diverse audiences
• Strong coaching abilities providing constructive feedback and developmental guidance to sales professionals
• Content creation expertise transforming strategic concepts into practical, actionable training materials
• Project management skills managing multiple concurrent programs while maintaining quality and meeting deadlines
• Data-driven mindset comfortable analyzing performance metrics and adjusting programs based on results