Product Marketing Manager - Customer Advocacy

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth.

We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform goes a step further,  allowing marketers to set goals and guardrails that AI agents can then use to personalize 1:1 customer interactions. Traditionally, only technical teams had the skills to access and use customer data. With Hightouch, every business user can deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

Our team focuses on making a meaningful impact for our customers. We approach challenges with a first-principles mindset, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals. 

What else? We’re based in San Francisco but have team members all over the world. Our Series C put us at a $1.2B valuation, and we are backed by leading investors such as Sapphire Ventures, Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.

The Role

We're seeking a passionate and detail-oriented Customer Advocate to join our Product Marketing team. This role is critical to amplifying customer success stories and building a robust library of customer evidence that drives revenue, shortens sales cycles, and enhances brand credibility. You'll be the orchestrator of our customer advocacy program, working closely with customers to showcase their success and enabling our sales and marketing teams with compelling evidence materials.

What You'll Do

• Build and manage a comprehensive customer reference program, identifying and nurturing champion customers across all industries, solutions, and geographies
• Develop and maintain a robust database of customer advocates, tracking their engagement, availability, and areas of expertise
• Lead end-to-end case study development, from customer identification and interview coordination to content creation and approval processes
• Project manage multiple case study initiatives simultaneously, ensuring timely delivery and high-quality output
  Own and optimize our presence on key review platforms including G2.com, Gartner Peer Insights, TrustRadius, and Capterra
• Develop and execute strategies to increase review volume and ratings across all platforms
• Partner closely with Sales, Customer Success, and Product Marketing teams to identify advocacy opportunities
• Support sales teams with reference calls, proof points, and customer evidence materials
• Collaborate with PR and Communications teams to leverage customer stories for thought leadership and media opportunities
• Track and report on customer advocacy program impact, including advocacy-driven revenue attribution

What We're Looking For

Required 

• 3-5 years of experience in customer marketing, customer advocacy, or customer success roles, preferably in B2B SaaS
• Proven track record of building and managing customer reference programs from the ground up
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Excellent written and verbal communication skills, with experience conducting customer interviews
• Demonstrated skill in persuasive business writing
• Experience creating compelling content including case studies, testimonials, and success stories
• Familiarity with review platforms like G2, Gartner Peer Insights, and TrustRadius
• Proficiency with CRM systems (preferably Salesforce) and customer advocacy platforms
• Strong relationship-building skills and ability to nurture long-term customer partnerships

Preferred Qualifications

• Experience in data/analytics, marketing technology, or enterprise software industries
• Background in content marketing, PR, or communications
• Knowledge of sales processes and ability to support sales teams effectively
• Experience organizing customer events or speaking programs
• Understanding of customer journey mapping and lifecycle marketing

 

This role offers the opportunity to make a significant impact on our business while building meaningful relationships with customers who love what we do. If you're passionate about customer success and storytelling, we want to meet you!