VP of Sales, AI Decisioning

About Hightouch

Hightouch is the modern AI platform for marketing and growth teams. Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance.

Hightouch is a rare company built on the intersection of two fundamental technological shifts: advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses like Snowflake and Databricks. Building on these tailwinds, we’ve become a leader in AI marketing and partner with industry leaders like Domino’s, Chime, Spotify, Ramp, Whoop, Grammarly, and over 1000 others.

Our team focuses on making a meaningful impact for our customers. We approach challenges with first-principles thinking, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.

About the Role

We’re looking for a VP of Sales to build and lead the foundational go-to-market team for our AI Decisioning product. You’ll hire, coach, and develop a team of Account Executives, while rolling up your sleeves to refine the playbook, close deals, and prove product-market fit.

This is not a “step into an existing machine” role, it’s a chance to build the machine. You’ll partner closely with Product, Engineering, Marketing, and Customer Success to test messaging, learn from early customers, and shape how AI Decisioning is sold and delivered. If you’re energized by ambiguity, thrive on category creation, and want to make a lasting mark on how businesses adopt AI, this is the role for you.

About You

• You’re a builder at heart. Comfortable creating sales motions, processes, and teams from scratch.
  
  
• You love category creation and know how to translate a big vision into practical, compelling customer stories.
  
  
• You’re equally excited to roll up your sleeves on deals and to coach others to win.
  
  
• You’re scrappy, resourceful, and thrive in fast-paced environments where the playbook is constantly evolving.
  
  
• You’re passionate about people leadership—motivating, mentoring, and recruiting top talent.
  
  

Qualifications

• 5+ years of software sales leadership experience, with at least 2+ years leading Enterprise-focused teams.
  
  
• Proven success building and scaling early-stage sales teams in high-growth SaaS companies.
  
  
• Track record of closing complex enterprise deals and coaching reps through them.
  
  
• Comfort experimenting with and refining sales methodologies (e.g., MEDDPICC, Command of the Message) rather than relying on a rigid process.
  
  
• Curiosity and aptitude for learning technical concepts, particularly AI, data platforms, or ML-driven products, and explaining them in clear business terms.
  
  
• Strong cross-functional collaborator who works hand-in-hand with Product and Marketing to evolve GTM strategy.

• Base Salary Range: $200,000-$215,000 annually
• On-Target Earning Range: $400,000-$430,000 annually