Field Marketing Manager

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth.

We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform goes a step further,  allowing marketers to set goals and guardrails that AI agents can then use to personalize 1:1 customer interactions. Traditionally, only technical teams had the skills to access and use customer data. With Hightouch, every business user can deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

Our team focuses on making a meaningful impact for our customers. We approach challenges with a first-principles mindset, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals. 

What else? We’re based in San Francisco but have team members all over the world. Our Series C put us at a $1.2B valuation, and we are backed by leading investors such as Sapphire Ventures, Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.

The Role

As our Field Marketing Manager, you will be responsible for end-to-end ownership of key tradeshows, sales-led events, partner-led events, and Hightouch community events. This is a role where you will take on significant ownership of your programs and outcomes.

You will work closely with marketing leadership to develop a field marketing roadmap and budget tied to key business outcomes. You will also collaborate with design and product marketing to build event programming and theming.

You will be close partners with our sales team to ensure events are a profitable driver to the business’s bottom line.

What you’ll do:

• Own end-to-end planning and execution of key tradeshows
• Own the development of scalable sales-led and partner-led event programs focusing on key accounts, industries, and personas
• Develop customer relationship programs with key champions and customers to develop brand loyalty and content
• Work closely with the sales leadership and sales team members to ensure engagement and successful business outcomes for each event
• Work closely with product and growth marketing teams to effectively promote field marketing activities 

What we’re looking for:

• 4+ years of experience of experiences in B2B SaaS field marketing
• The ideal candidate has experience working in events focused on the data, marketing, and/or advertising personas
• Ability to develop strong working relationships with our sales organization to collaborate
• Ability to develop strong relationships with partners and customers to source and execute on field marketing opportunities
• Proven track record of being able to autonomously manage tradeshows and field events to drive successful business outcomes
• Process-oriented and data-driven approach to prioritizing, measuring, and improving their programs
• Demonstratable ability to create programming and themes for events that help stand out from a competitive crowd
• Demonstrated skill as an opinionated contributor to copywriting and design for marketing materials, themes, and programming
• Excitement around taking full ownership and accountability for their work and results
• Excellent communicator at both the tactical and executive level
• High sense of urgency for company-level outcomes

 The salary range for this position is $130,000- 160,000 per year which is location independent. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10 year post-termination exercise window.