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Vice President, Social

United States

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic communications, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy and sustainability, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

  • Team Empowerment
  • Growth Mindset
  • Inclusion Always
  • Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Position Overview

We are seeking a Vice President, Social to join Highwire’s digital and social team and deliver world-class strategies for clients across B2B technology, cybersecurity, professional services, healthcare, energy, and sustainability.

Reporting to the SVP/EVP, you will work closely with leadership to implement innovative digital strategies, contribute to high-profile client programs, and mentor a talented team of social and digital strategists. This role offers the opportunity to shape impactful social programs while contributing to new business initiatives and helping clients achieve measurable results.

What You’ll Do

  • Build and maintain strong client relationships, providing strategic counsel and helping clients achieve their social and digital goals.
  • Design, implement, and measure social and digital campaigns across paid, earned, shared, and owned channels.
  • Collaborate with SVP/EVP and account teams to ensure social strategies align with overall client objectives.
  • Oversee content development, creative execution, and social tactics for client programs.
  • Mentor and coach digital associates, providing feedback and supporting their career growth.
  • Provide insights on messaging, content delivery, and audience engagement to maximize impact.
  • Participate in new business efforts, including contributing creative ideas, pitch materials, and client case studies.
  • Stay current on social media trends, platforms, and emerging technologies, sharing insights internally and externally.
  • Support agency operations by mentoring staff, prioritizing responsibilities, and promoting best practices.
  • Represent Highwire at professional events to build thought leadership and industry connections.

What You Bring

  • 10+ years of experience in marketing, communications, PR, or advertising agency roles.
  • Proven success developing and executing digital and social strategies for clients across B2B technology, cybersecurity, professional services, healthcare, energy, and sustainability.
  • Strong client-facing experience with a track record of delivering measurable results.
  • Expertise in both organic and paid social campaigns, with experience in content strategy and performance optimization.
  • Demonstrated ability to mentor and inspire teams while ensuring high-quality work.
  • Experience contributing to new business development, including pitch support and client growth initiatives.
  • Strategic, data-driven thinker with the ability to adapt voice, tone, and approach for different clients and audiences.
  • Knowledge of social media and content marketing as part of integrated communications programs.
  • Familiarity with SEO/SEM strategy is a plus, but not required.
  • Excellent organizational, communication, and leadership skills with the ability to manage multiple projects simultaneously.

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with two in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Virginia, Washington, Washington, D.C.

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Highwire Perks & Benefits

Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:

  • Competitive salary with merit-based opportunities for growth
  • Flexible hybrid work model tailored to your schedule and lifestyle
  • Generous vacation policy, including extended summer and winter breaks
  • Early log-off on Fridays through our Empower Hours program
  • 401(k) plan with employer matching
  • Comprehensive medical, dental, and vision coverage, plus FSA options
  • Paid parental leave
  • Commuter benefits
  • Home office equipment stipend
  • Annual Growth Mindset Stipend for books, events, or learning experiences
  • Monthly technology reimbursement
  • Wellness benefit program for mental and physical health
  • Donation matching program
  • Mentorship and ongoing professional development opportunities
  • Monthly recognition and team celebrations
  • Employee referral and new business referral bonuses
  • Quarterly Highwire events and team gatherings
  • Dog-friendly office environment
  • A supportive, inclusive, and collaborative workplace where you can grow and do your best work

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