Back to jobs

Sr. Director, Creative Strategy, Growth Marketing

Remote

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:

At Hims & Hers, creative is a foundational optimization lever that is utilized across paid media campaigns. We have found that through rigorous and iterative testing, we are able to unpack what creative components, characteristics, and copy incite action and drive core business metrics. With an uncompromising approach to our brand identity, this balance of creative authenticity with innovative and iterative experimentation leads to a better and more informed customer experience as well as improved campaign performance. 

Within the Growth Marketing team, we are looking for an experienced creative strategist to oversee and evolve our creative strategy across performance campaigns. You will develop best-in-class ads, manage evergreen experimentation, be accountable for improvements in conversion rate and revenue generation, provide a strong and consistent feedback loop with both internal and external XFNs, and ultimately drive stronger results for the business as we look to continue to scale our growth marketing efforts in both volume and efficiency. As the DRI within the organization, you will be design-oriented, data-driven, and relentless in prioritization to maximize performance effectiveness. The initial core focus will be on Paid Social channels where we have a high concentration of media investment (Meta, TikTok, Snap, Twitter, Reddit, etc.) with a goal of expanding across our portfolio of marketing channels.

Alongside key cross-functional partners (Product Marketing, Creative, Integrated Marketing, Legal, and Marketing Analytics), you will be an influential leader in how campaigns come to life and how they contribute to business goals.

You Will:

  • Own creative strategy, employing a customer-first perspective while accounting for brand guidelines, legal/compliance requirements, campaign needs, category and product-level nuance, and performance effectiveness
  • Define clear KPIs, objectives, and measurement plans to set expectations on improvements in conversion rate, run rate, and cost per acquisition
  • In partnership with key stakeholders, design quarterly experimentation roadmaps by campaign objective for consistent learnings and ongoing efficiencies
  • Share out key learnings on a biweekly basis with stakeholders
  • Own and foster the relationships with creative agency partners, managing the briefing processes, ideation, and feedback loop as well as holding them accountable for performance, quality, and adherence to brand guidelines and compliance requirements
  • Partner with the internal creative team on production needs, timelines, budgets, and shot lists
  • Balance creative and strategic best practices for highly engaging and effective output 
  • Build tailored messaging frameworks that are aligned with Product Marketing strategies, including ideal customer profiles, product-market fit, value propositions, and additional research 
  • Partner with the media buying team to align ad journeys with channel strategies while incorporating best practices and historical learnings 
  • Connect with Integrated Marketing and Product Marketing creative teams for creative synergy across surfaces to ensure clear and cohesive branding and messaging in-market

You Have:

  • Bachelor's degree
  • 12+ years of experience in a marketing function, with 3+ years of experience in a creative strategy or performance marketing capacity
  • Deep understanding of creative A/B testing
  • Experience with a variety of paid social channels, particularly Meta
  • Proven track record of driving measurable conversion or revenue results
  • Experience working directly with creative team members across both internal and external agency teams
  • Analytical mindset and ability to identify data-informed insights

Preferred Qualifications:

  • Strong interpersonal and communication skills
  • Excellent project management skills with attention to detail and organization
  • Flexible mindset; comfort operating in a fluid environment
  • Direct communication style

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats

#LI-Remote

 

Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.

The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.

Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.

An estimate of the current salary range is

$230,000 - $265,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information. 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

If you are a current Hims & Hers employee, please apply using the internal job board.

Select...
Select...
Select...

Hims & Hers U.S. Demographic Questions

At Hims & Hers, we seek to establish an inclusive environment and are committed to building a team that reflects the unique perspectives, life experiences and varying backgrounds of the diverse populations that make up our customer base. To help us ensure we are meeting our equal employment obligations under U.S. employment law and identify areas of improvement in our process, we invite all U.S.-based candidates to complete the following demographic questions (if you are based outside of the United States, please select “I don't wish to answer”). 

 

Your responses will be anonymized and reviewed in aggregate only and will not in any way be associated with your application or used in the hiring process.  We hope that you will voluntarily complete this form and support us in our inclusion efforts.

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in hims & hers’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.