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Sr. Director, Paid Social Performance Marketing
Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
The ideal candidate has a track record of success in roles at growing companies, ideally at a tech, healthcare or consumer startup. You love both building and optimizing, and both strategizing and doing. You are a structured and creative thinker, able to toggle easily between the big themes and the little details. You love data and customer insights and you can prove your ability to learn new systems quickly. And you love working with smart colleagues of varied expertise who share a commitment to putting the customer first!
You Will:
- Manage the entirety of the paid social performance budget for our largest and foundational product category: Sexual Health. You will be fiscally responsible for an annual budget well into the 10-figures, and held to strict CPA and ROAS targets
- Partner with the product managers, product marketers and editorial teams to identify and address business opportunities
- Seamless triangulate between MMM, MTA and Conversion Lift Study readouts to guide your investment strategy
- Coach junior talent on your team
- Analyze impact, rapidly testing hypotheses and conducting data analysis with a goal of constantly improving the metrics
- Collaborate with Creative, Integrated Marketing, Marketing Analytics and Product Marketing, to develop and execute a testing strategy and roadmap across measurement, creative, and in-platform optimizations
- Manage the creative production roadmap with external performance creative agencies as well as in-house creative teams
- Work closely with our Meta account team, navigating Alphas, Betas and measurement opportunities
- Specialize in applying complex/ambiguous data to surface actionable insights and strategies across the customer journey
- Launch new and experimental marketing channels in search of sustainable growth
- Lead cross-functional teams on projects to help us grow
- Continuously build business relationships across functional teams
You Have:
- Bachelor's Degree preferably with a focus in an analytical field Required
- 12+ years of professional experience with evidence of increasing responsibility e-commerce marketing and owning a budget required
- Experience owning an annual performance budget in the 10-figures
- Prior public company experience required
- Deep experience in marketing measurement
- Experience with marketplaces or past consulting experience is a plus
- Strategic and tactical experience designing, building and executing scalable processes from scratch, ideally in an operations-intensive environment
- Exceptional quantitative skills and aptitude
- Strong communication skills and attention to detail
- Creative problem-solver with excitement to work on cross-functional teams and projects
Our Benefits (there are more but here are some highlights):
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- Employee discounts on hims & hers & Apostrophe online products
- 401k benefits with employer matching contribution
- Offsite team retreats
#LI-Remote
Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.
The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.
Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.
An estimate of the current salary range is
$250,000 - $270,000 USD
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.
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