Associate Manager, Product Marketing

Job Title: Associate Manager, Product Marketing

Department: Marketing 

Manager: Sr. Manager, Product Marketing 

Salary: $80,000-$90,000

 

Who We Are 

Haus Labs is next-gen, skincare-infused makeup redefining its category through innovation. Founded by Lady Gaga, we’re pushing the boundaries of clean formulation, high-performance, and inclusivity in ways no other brand has before. Haus Labs exists because we believe everyone deserves beautifully effective makeup that is actually good for your skin. Our award-winning products blend science with emotion to create beauty for every lifestyle.

Overview 

As Haus Labs continues to expand across global retail markets, we are seeking a strategic and execution-focused Associate Manager, Product Marketing to support new innovation and go-to-market activations across all categories. This role sits at the intersection of portfolio-level product strategy, global GTM planning, promotional planning, and cross-functional leadership. You will work closely with regional and global teams to plan launches, manage communications calendars, and deliver insightful competitive & consumer insights. This is an excellent opportunity for a marketer who thrives in a fast-paced, collaborative environment and is eager to lead high-visibility product initiatives for a growing company.

What You’ll Do 

The Associate Manager, Product Marketing will assist the Sr Manager, Product Marketing to help shape the product strategies and global go-to-market approach across the Haus Labs portfolio. The ideal candidate brings strong beauty industry experience, a deep understanding of consumer insights, and a track record of delivering successful product launches in fast-paced, high-growth environments.

Key responsibilities include:

1. Product Strategy & Positioning 
• Partner with Artistry, Education, Consumer Insights, and R&D to incorporate expert and consumer feedback into product marketing.
• Conduct competitive analysis to identify opportunities and category whitespace.
• Lead strategy for sampling programs, curated sets, merchandising, and limited-edition initiatives across markets.
2. Go To Market Planning & Execution
• Support global GTM planning and launch execution in partnership with cross-functional teams.
• Manage launch timelines, communication calendars, and campaign alignment across cross-functional teams.
• Support cross-functional meetings - providing key updates and seeking out critical cross-functional input to help move projects forward 
3. Performance & Business Metrics 
• Support pricing strategy discussions and contribute to forecast analysis in partnership with Sales and Operations 
• Monitor assortment productivity and recommend portfolio optimization opportunities.
• Track category KPIs and support the development of data-driven action plans
• Prepare monthly metrics documents to be presented to Leadership teams
4. Market & Consumer Insights 
• Monitor the competitive landscape and evolving beauty trends to inform strategy.
• Leverage consumer insights, sales data, and social listening to identify opportunities for innovation and product improvement.
• Utilize third-party data platforms to analyze market performance and category dynamics
• Create and field consumer surveys to uncover behaviors, preferences, and unmet needs

What We Are Looking For 

• 4+ years of experience in product marketing, GTM strategy, or project management in beauty.
• Strong interest in beauty with an understanding of evolving consumer needs, trends, and the competitive landscape.
• Exceptional organizational and communication skills with the ability to lead cross-regional teams.
• Positive, can-do attitude and collaborative leadership style
• Strong analytical and creative problem solving skills 

What We Expect 

• Cross-functional teams are aligned, supported, and informed throughout GTM and promotional processes.
• Insights from global markets are effectively captured and shared to inform future launches and campaigns.
• Global GTM frameworks, communication calendars, and promotional plans are clear, repeatable, and effective.
• Competitively analysis, evolving beauty trends and consumer insights are consistently tracked

What We Offer 

• Equity 
• Cell phone stipend 
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents 
• Comprehensive medical, dental, and vision coverage 
• Flexible Time-Off Policies 
•  401(k) 
• Life Insurance 
• FunHaus Event 

Everyone is welcome at Haus Labs 

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.