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Senior Vice President of Growth Marketing

Remote

The Role

Home Solutions, a prominent and rapidly expanding digital lead generation business in the US, is currently seeking a Senior Vice President of Growth Marketing to drive performance across Paid Social, Native, and Display media channels. As the SVP, you’ll lead the strategic direction and execution of our digital paid media efforts, driving customer acquisition through emerging platforms. The role requires deep expertise in paid media, innovation in scaling channels, and a relentless focus on optimization and creative solutions to maximize ROI.

In this role, you will be responsible for guiding a team of specialists and ensuring best practices in campaign creation, targeting, bidding strategies, creative development, and optimization. You will set the vision and lead the execution, bringing new ideas to the table and scaling successful campaigns to new heights.

Home Solutions is dual headquartered in Raleigh and Charlotte, North Carolina. This role is either based in Charlotte or remote. Much of the team will be remote. 

Your Day-to-Day

  • Lead the Growth Marketing strategy for Paid Social, Native, Display, and Programmatic channels, ensuring alignment with overall company growth objectives.
  • Oversee the development and execution of high-impact campaigns, leveraging data-driven insights to optimize performance across all paid media efforts.
  • Collaborate with cross-functional teams, including Partnerships, Revenue Operations, and Technology, to integrate insights and achieve cohesive, multi-channel marketing strategies.
  • Mentor and manage a team of media specialists, ensuring their development and alignment with business objectives, while fostering a high-performance culture.
  • Stay ahead of industry trends and bring innovation to paid media strategies, including testing new channels and scaling successful campaigns.
  • Actively monitor campaign performance, adjusting strategy and execution as needed to ensure efficiency and achieve KPIs.
  • Own budget management and capital allocation across channels, balancing the needs of immediate performance with long-term growth initiatives.
  • Develop a high-performing team of A-players across multiple functions.

About You

  • 15+ years of experience managing and scaling paid media efforts, with 10+ years in leadership roles focusing on customer acquisition in Paid Social, Display, Native, and Programmatic channels.
  • Experience managing $20M+ customer acquisition campaigns on Social and other channels, such as Display, Native and Programmatic.
  • Comfort in Excel and other data analysis tools with ability to analyze campaign performance data, optimizing campaigns, and meeting targets.
  • Demonstrable experience creating campaigns and reporting on performance is advantageous for hitting the ground running and coaching the team.
  • Affiliate Marketing experience is a strong plus.
  • Strong verbal and written communication, with the ability to build and influence relationships and compose effective communications.
  • Strong problem solving skills and agility. You thrive in an environment where there is no playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn’t been done before.
  • Sought after manager, mentor, and coach. You have a proven track record of hiring, developing, and retaining world-class managers and teams.  Past direct reports are passionate about working with you.
  • Alignment with our Core Values: Grow Without Limits, Get After It, Act With Focus, and Build The Team.

About Us

Launched Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and  matches homeowners with the right service provider to meet their needs. Through our websites, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related high-value categories. 

Home Solutions was incubated within Three Ships, a holding company that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. The Three Ships portfolio currently includes several businesses - Home Solutions, Pillar 4, Stacksphere, and 3S UK - and over 50+ websites that help consumers navigate the overwhelming choices through online marketplaces and the most informative content online.  Headquartered in Raleigh with offices in Charlotte and London, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a “get after it” mentality.  

Why You Should Join Us

  • Results: Home Solutions is the fastest-growing marketplace company in the home services category.
  • Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999.  During the next decade, we anticipate a huge digital transformation in the category, and marketplace companies will lead the way.
  • Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission.
  • Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
  • Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
  • Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially.
  • Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package

As a full-time employee of Home Solutions, you’ll have access to competitive benefits, including flexible time off,  health/dental/vision, 401k match, an annual Relax & Recharge Bonus, an annual Learning & Development stipend to enroll in class(es) of your choosing, and up to $75 mobile reimbursement. If you join us in person in our Raleigh or Charlotte locations, we have an office stocked with snacks, coffee, and just about every other beverage you can imagine.

EEOC Statement

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

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