Marketing Analyst
Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt.
We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more!
In case you need any more convincing, we also provide competitive compensation, healthcare coverage, unlimited PTO, a generous share package, and a strong culture with plenty of opportunities for team-building and camaraderie.
Who you are:
Hometap is looking for an experienced marketer to support our marketing operations strategy, helping the team scale our programs and technology. The Marketing Analyst will play a critical role in driving the growth of Hometap by enabling the marketing team to report, track, and document each iteration of our marketing programs, and drive performance improvements through testing and optimization.
As Hometap’s Marketing Analyst, you’ll bring a strong sense of ownership and a commitment to driving targeted results. You’ll have a knack for understanding our customer personas, investment process, and working collaboratively across the company. You’re data minded, curious, and focused on identifying opportunities and building solutions which scale.
What you'll do:
- Build reports and analytics dashboards to track website and campaign performance
- Perform ongoing analysis of key metrics to surface insights and trends to functional owners for optimization
- Generate custom audiences and help maintain accurate databases of homeowner information
- Work with stakeholders to plan and develop A|B tests to improve conversion at the awareness, consideration, and decision stages
- Maintain a knowledge base of documentation, content, and training material
- Work cross functionally with members of the marketing team, and broader organization, to implement and measure the impact of product changes
- Evaluate system performance, and identify opportunities for automation
What you bring:
- 4+ years of work experience in a marketing operations or analyst role
- Strong analytical skills and comfort in a data-driven business environment
- Strong knowledge of user attribution strategies and reporting
- Technical writing ability and experience creating documentation
- Experience integrating software, creating automations, and auditing data for accuracy
- Experience building reports in: Heap, Google Analytics, Tableau, SFDC or comparable systems is a must
- Self-starter with an ownership mindset and intellectual curiosity
- Ability to multitask, and comfort working in a dynamic, fast-paced environment
Hometap is an equal opportunity employer. We provide employment opportunities regardless of race, age, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, pregnancy, marital, veteran, or disability status. If there is an accommodation that would support your ability to apply and interview with Hometap, please let us know by emailing work@hometap.com.
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