Job Application for Social Media and Influencer Manager at Hometap

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Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt.

We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more!

In case you need any more convincing, we also provide competitive compensation, healthcare coverage, unlimited PTO, a generous share package, and a strong culture with plenty of opportunities for team-building and camaraderie.

Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk.

Who you are:

We’re looking for a Social Media and Influencer Manager to join our Marketing Team. The ideal candidate is passionate about creating impactful, on-brand social content, managing influencer partnerships, and staying ahead of trends in the ever-evolving social media landscape. As our Social Media and Influencer Manager, you’ll oversee Hometap’s social media strategy and execution, ensuring our channels are engaging, consistent, and reflective of our brand story. You’ll also collaborate with internal stakeholders and external partners to grow Hometap’s presence and connect with new audiences.

What you'll do:

Develop and manage a comprehensive social media content calendar to align with content, marketing, and company goals, balancing a regular cadence of planned content with timely, trending content.
Manage all social media channels, including content creation, scheduling, responding, and performance tracking, across platforms including Instagram, Facebook, LinkedIn, YouTube, and TikTok.
Lead the ideation and development of creative social media briefs, collaborating with the brand team to bring content to life
Serve as a thought partner to the Growth Marketing team, who manages our demand generation programs — including paid social and affiliate marketing channels
Test a variety of content formats and channels to achieve growth, engagement, and awareness goals.
Monitor and respond to questions and comments across social media platforms, ensuring an excellent customer experience for those who interact with us.
Lead influencer campaign management, working with our influencer agency to bring campaigns to life from identifying influencers to approving content, and evaluating performance.
Stay on top of emerging social media and influencer trends, tools, and platform updates to keep Hometap relevant and timely, in order to help us extend our reach.
Collaborate with stakeholders across marketing functions to align social media initiatives with broader marketing initiatives.
Monitor and report on analytics and key performance indicators to measure the effectiveness of social media and influencer efforts and adjust strategies as needed.
Oversee and manage the social media marketing budget, ensuring efficient allocation of resources and ROI-driven decision-making.
Act as the go-to expert for all things social, sharing insights, inspiration, and best practices with the team.

What you bring:

3-5 years of experience in a social media or influencer marketing role, with a proven track record of success.
Deep understanding of social media platforms, trends, and best practices.
Excellent content strategy skills with the ability to create content, as needed.
Strong organizational skills with the ability to independently manage multiple projects and deadlines.
Experience with project management tools like Monday, Asana, or similar.
Experience working through creative production and legal review cycles.
Analytical mindset with the ability to interpret data and make data-driven decisions.
A collaborative and proactive approach to working with cross-functional teams — loves to partner to solve big (and small) problems
A passion for storytelling and connecting with audiences in authentic ways.
Presentation skills; the ability to sell your work and explain your rationale.
Continual growth mindset: keeps up with the industry, tools, and trends.

Bonus Points For:

Familiarity with Agorapulse or similar social publishing tool.
Experience with influencer marketing platforms and tools.
Experience with Meta and Tiktok Business suites.
Experience with tools like Canva, Adobe Creative Suite, or video editing software.
Experience working in financial services, or other highly regulated industries (healthcare, etc.)

Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a share of their home’s future value — all without any monthly payments over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life.

Hometap believes that our differences are what bring us together, and one of our biggest priorities is creating a diverse workplace that welcomes and values each team member’s unique perspective, background, and ideas. All roles here are filled based solely on candidates’ qualifications and our business needs.

Hometap is an equal opportunity employer. We provide employment opportunities regardless of race, age, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, pregnancy, marital, veteran, or disability status. If there is an accommodation that would support your ability to apply and interview with Hometap, please let us know by emailing work@hometap.com.

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Social Media and Influencer Manager

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