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Senior Product Manager, Member Engagement

San Francisco Bay Area

Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician shortages increase, exacerbating health disparities. In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care.

Our vision is care that enables everyone to achieve their best health. So, we’re creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties.

As a public benefit corporation and Certified B Corp™, Homeward’s mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes. Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care.

Homeward is co-founded by a leadership team that defined and delivered Livongo’s products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need.

What you’ll do:

  • Drive product roadmap and delivery for Member Engagement with a goal of engaging members in the relevant type and level of care for their needs 
  • Own the technology stack for member engagement, leveraging AI/ML for long-term engagement to drive personalization and member targeting 
  • Lead product initiatives supporting member acquisition, optimizing member interaction processes, omni channel engagement, growth, and services tools, with build/partner/buy evaluations and implementation.
  • Design and develop personalized member journeys, focusing on segmentation, lifecycle management, and personalized care plans.
  • Lead reporting and data analytics needs & requirements for member engagement.
  • Collaborate closely with teams in engagement, design, user research, engineering, data, marketing, and member services. 

What you bring:

  • Over 5 years of experience in building and delivering successful products, with strong expertise in end-to-end discovery and delivery of complex features.
  • Deep affinity for data-driven experimentation, including hypothesis generation, A/B testing, and results analysis.
  • Excellent analytics skills and experience working with Data teams on data acquisition, data pipelines, and reporting.
  • Capable of driving build/buy/partner evaluations and influencing stakeholders with recommendations.
  • Skilled in capturing insights from experiments and communicating results to the broader team.
  • Experience in customer acquisition and growth through various channels.
  • Proven ability to work closely with cross-functional teams, including Design, Engineering, Engagement, Data Science, Analytics, Marketing, Operations, and external partners.
  • Proficient in breaking down large-scale projects into manageable parts and developing robust implementation plans.
  • Exceptional project management skills with superb attention to detail.

Bonus Points:

  • Experience working with user/member acquisition, engagement or growth products in healthcare
  • Experience working on omni channel platforms 
  • Experience working in value-based care, home services, rural markets and/or with older adults

What Shapes Our Company:

  • Deep commitment to one another, the people and communities we serve, and to care that enables everyone to achieve their best health
  • Compassion and empathy
  • Curiosity and an eagerness to listen
  • Drive to deliver high-quality experiences, clinical care, and cost-effectiveness
  • Strong focus on the sustainability of our business and scalability of our services to maximize our reach and impact
  • Nurturing a diverse workforce with a wide range of backgrounds, experiences, and points of view
  • Taking our mission and business seriously, but not taking ourselves too seriously– having fun as we build!

Benefits:

  • Competitive salary, equity grant, generous paid time off
  • Comprehensive benefits package including medical, dental & vision insurance with 100% of monthly premium covered for employees
  • Company-sponsored 401k plan
  • Flexible working arrangement

Compensation: $120,000 - $165,000 annually. Salary is based on qualifications, experience, skillset, and location. At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams.

Homeward is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

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