Marketing Analyst - Member Engagement

Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician shortages increase, exacerbating health disparities. In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care.

Our vision is care that enables everyone to achieve their best health. So, we’re creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties.

As a public benefit corporation and Certified B Corp™, Homeward’s mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes. Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care.

Homeward is co-founded by a leadership team that defined and delivered Livongo’s products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need.

The Opportunity

Join us in tackling healthcare for rural America! 

As the Engagement Marketing Analyst at Homeward Health, you will play a pivotal role in understanding the success of our member outreach and engagement strategies. This central/corporate role provides actionable market and member insights to address key strategic questions. Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.

What You'll Do:

Measuring campaign effectiveness: Use data from various sources to evaluate campaign performance and identify areas for improvement. Create a process for reporting on campaign results to improve future outreach.

Performance monitoring: Accountable for the visualization structure of key performance indicators (KPIs) and metrics used to monitor the success of engagement strategies, helping the team make data-driven adjustments as needed.

Member segmentation development: Segment the target audience through market research based on various demographics, behaviors and preferences, integrate health plan or claims data when appropriate. 

Organizing marketing data: Gathering, cleaning, and interpreting data from surveys, website analysis, and other sources. Creating data dictionaries to explain structure and limitations. 

Ad-hoc requests: Ability to move between reporting requests quickly and manage multiple analytics projects simultaneously. 

Formulate hypotheses and strategies: Using data to support innovation on outreach strategies, Conduct A/B testing, and feedback analysis to test and optimize marketing efforts and provide actionable recommendations.

Communicating with stakeholders: Communicating findings, recommendations, and project updates to stakeholders and executives.

Cross-functional collaboration:  Work closely with cross-functional teams, including market teams, clinical strategy, product and technology groups, and central operations to support data requests from outside marketing. 

What You Bring:

• 5+ years in developing and implementing marketing analytics, preferred background within the healthcare industry.
• Expertise in the following tools is highly preferred: Tableau, Customer IO, Zendesk, Genesys, Snowflake, Metabase
• Proficiency in Excel required. 
• Knowledge of Microsoft Office or Google suite.
• Strong understanding of marketing automation software, CRM platforms
• Excellent communication, organizational skills, and strategic planning. 
• A highly experimentation-oriented and data-driven with the ability to rapidly test and learn
• Resilience and a genuine enthusiasm for changing healthcare
• Bachelor's Degree required

What Shapes Our Company

• Deep commitment to one another, the people and communities we serve, and to care that enables everyone to achieve their best health
• Individuals who are diligent, self-motivated, and driven to exceed mediocrity
• Compassion and empathy
• Curiosity and an eagerness to listen
• Drive to deliver high-quality experiences, clinical care, and cost-effectiveness
• Strong focus on the sustainability of our business and scalability of our services to maximize our reach and impact
• Nurturing a diverse workforce with a wide range of backgrounds, experiences, and points of view
• Taking our mission and business seriously, but not taking ourselves too seriously– having fun as we build!

Compensation: $75000 - $95000 annually. Salary is based on qualifications, experience, skillset, and location. At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams.

Homeward is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.