Channel Marketing Director

About Us:

Hoonigan serves the automotive enthusiast community through engaging content and a broad range of vehicle enhancements from brands like Fuel Off-Road, American Racing, KMC, Rotiform, and Black Rhino. Our distribution centers in North America, Australia, and Europe support more than 30,000 retailers along with a growing e-commerce presence, giving enthusiasts reliable access to wheels, suspension, lighting, and accessories.

Our experience in automotive culture guides how we operate and help us stay connected to what enthusiasts care about as the industry evolves. With one of the strongest product portfolios in the industry and a global network behind it, we’re focused on delivering products and experiences that set the standard for enthusiasts worldwide.

Job Summary:

We are seeking a proactive, collaborative Channel Marketing Director who excels in partner-driven environments and knows how to turn fragmented dealer efforts into scalable, high-impact programs. This leader brings a strong drive for action, quickly identifies opportunities, and builds the strategies, processes, and tools needed to drive dealer engagement and measurable sell-through.

This person leads through influence and example, fostering high-performing teams by removing obstacles, providing clear direction, and empowering others to grow. They are highly skilled at cross-functional alignment, building trust across Sales, Product, Brand, Creative, and Finance teams by consistently bringing well-thought-out solutions and a partnership mindset.

Ultimately, we are looking for the individual whom top dealers contact when they need help, whom the sales organization actively seeks out for guidance, and who has a proven ability to convert partners into committed advocates while developing and leading a cohesive, high output marketing team.

Responsibilities:

• Develop and execute channel marketing strategies that drive dealer engagement, sell-through, and adoption of programs
• Lead GTM planning across key accounts, distributors, and retail partners
• Oversee dealer events, activations, and experiential programs (including rides, launches, trainings, etc.)
• Partner with Sales to deliver assets, training, and demand-driving programs to high-value dealers
• Ensure consistent promotion of campaigns through Dealerline and field teams
• Track program participation, sell-through impact, and dealer satisfaction
• Work cross-functionally with Brand, Digital, Product, and Creative to integrate messaging and assets
• Manage reporting on dealer adoption, event ROI, and channel conversion metrics
• Support loyalty-building efforts with top partners

Qualifications:

• 8+ years of channel, dealer, or partner marketing experience, including 4+ years leading teams.
• Proven ability to drive dealer engagement, program adoption, and sell-through.
• Experience developing scalable channel programs, GTM plans, and partner-facing assets.
• Strong collaborator with Sales, Product, Brand, Creative, and Digital teams.
• Skilled at managing dealer events, activations, trainings, and experiential programs.
• Strong analytical abilities with experience tracking adoption, event ROI, and channel performance.
• Excellent communicator with a partnership-first, influence-driven leadership style.
• Self-starter with a bias for action, operational rigor, and a track record of delivering measurable business impact.
• Strong project manager who thrives in fast-paced, cross-functional environments.

Disclaimer:

We are an E-Verify employer.

We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.